When you put audience first, results follow. Data management is the heart of an effective audience-first strategy. Turn DMP delivers the kind of data that’s vital in knowing your customers intimately and understanding the true value of your efforts to engage with them.
Access The Most Granular Consumer Profiles
Turn DMP pulls together data from all sources: First-, second-, and third-party data. We then enrich your consumer profiles with exclusive Turn data, building a composite master ID of every consumer you want to engage. All your data is stored at the event level and timestamped which means you can analyze trends and journeys over time.
Understand Your Customer Data from the Inside Out
With Turn DMP, you can look at your customer data from any vantage point you choose. Ad hoc access—even to individual event-level data—allows you to query anonymous consumer profiles for in-depth insights into their preferences and intent. Knowing your customers at a molecular level lets you make informed messaging and content decisions.
Take Action to Reach Your Audiences
Turn DMP is integrated with a robust ecosystem and gives you access to more than 100 take-action systems including marketing automation, website personalization, and digital advertising platforms.
Your window into a world of vital audience data. There’s tremendous power in data, and Turn DMP puts it at your fingertips, pulling it together from every source. Start with your own data from online, offline, device, and channel sources. Use our Flextag™ data capture tool to collect a massive trove of audience interaction data from your website. Augment with Turn AlwaysOn™ Data, our third-party data marketplace, giving you access to 90,000 demographic, behavioral, and psychographic attributes. And integrate second-party data to access audiences that only you, not your competitors, can see.
With all that data gathered in one elegant interface, use it to make the audience decisions that can drive your business forward.
Segment and Extend
More prospects, more visibility, more options. Turn DMP connects your business with more prospects than any other source and gives you the data tools to define the most relevant audience segments for your objectives. Turn Audience Forecaster enables you to right-size your audience to achieve the best balance of focus and reach and accurately predict your audience reach so you can make adjustments before you commit your budget. When you’re satisfied with your segments, activate them across multiple channels. Because our DMP moves users in and out of segments in real time based on behavior, you can be sure your audience strategy is being executed accurately.
You can focus in on narrowly qualified segments or use Turn lookalike modeling to extend your reach and find additional people with similar behavioral profiles.
Syndicate for success. Now that you’ve consolidated and parsed all that valuable data to arrive at your ideal audience, you can easily test partners and tools to ultimately execute your plan at scale. Turn boasts a rich ecosystem of 100+ partners that put our DMP in touch with the data and technologies your business need to succeed.
Reach your audiences across your choice of media platforms, inventory sources, content management system partners, content targeters, walled gardens, and more. Furthermore, bridge the gap between your advertising and marketing initiatives by integrating Turn DMP with marketing automation platforms such as Marketo, SAP Hybris, and IBM UBX.
Leverage the power of data intelligence. Stay on top of your audience and campaign status in real time, all the time, with informative out-of-the-box reports. Accessible right from the dashboard, the reports are designed to quickly give you the feedback you want most often.
Bring your data to life with visualizations. Turn DMP provides direct access to dimensional data so you can customize reports that answer questions related to audience clustering, journey analytics, and cross-channel synergies. Select which metrics you want to analyze and Turn DMP visualizes them for you. You can also schedule reports to run on a recurring basis, export results to Excel, and share your findings with other team members.
This is where rich data turns into compelling action and your audience-first strategy comes to life. Use Turn DSP to plan and address your audiences across video, mobile, social, display, and TV networks. Tap into the ecosystem of more than 200 pre-integrated data, technology, and inventory partners. Conduct tests to validate and fine-tune your strategy and tactics before you go to scale. Analyze your results and get full omnichannel, multi-touch, and last touch attribution for every response.
Turn DSP brings you the advantages of reach and real-time performance as only Turn can deliver. Our algorithms evaluate 3.5 million ad opportunities per second, providing you with multiple options to engage with your specific audience—at the ideal moment, on any device. And our 99.7% bid response rate is the best in the industry, keeping you ahead of your competitors.
Our DSP keeps your brand safe, too. The platform-wide monitoring and blocking solution minimizes your exposure to fraudulent activity. And our built-in brand safety tools let you define your tolerance level, set rules, create whitelists and blacklists, and set up real-time blocking services.
Define your audiences and set your targeting parameters. Start with your own bank of audience data or consolidate your data in Turn DMP. Target your audience across any and every channel, taking advantage of our DSP's tight integration with content- and contextual-targeting vendors. Connect with virtually every programmatic ad impression on the internet, across channels including mobile apps, and access direct publisher site inventory, as well.
Turn DSP helps you evaluate the viability of your plan, analyzing available inventory and bid prices to see how effectively your criteria can be met, as well as the impact of changes to your criteria. Turn can lead you to more prospects, and target placements near your competition online—“conquesting”—and in the physical world through mobile geo-fencing.
Continuously learn and optimize. Every time a consumer acts, Turn DSP reacts. In just 10 milliseconds, Turn algorithms evaluate up to 2,500 variables, reallocate budgets, and adjust bids. With each impression, our intelligent platform becomes more effective at meeting your campaign objectives and delivering greater ROI.
You can use your own choice of third-party ad servers, or the built-in ad server, which is fully compatible with all major industry ad servers. Turn can dynamically optimize your campaign automatically, or guide optimization with your input.
What if you could test the “what ifs?” Does free shipping or an instant discount give a bigger response boost? Does a display ad followed by a mobile ad pull more than a display ad plus a video?
Whether it’s traditional A-B testing or a controlled test of a high-level concept, Turn DSP gives you the tools to conduct experiments to validate tactics before rolling them out at scale. Turn DSP identifies audience segments for testing, and has mechanisms to maintain the integrity of control and test groups and the messages they receive.
See what’s working, adjust accordingly. A constant flow of data in real time brings understanding of all the dynamics of your campaign, focusing on bid/purchase and audience behavior metrics. Take advantage of comprehensive reporting features that let you visualize the big trends and drill down into the granular line-item data. Know how effectively your budget is being spent, and know exactly how your audience segments are reacting by any number or combination of metrics.
And, know how to attribute response, with multi-touch, multi-channel, and last-touch attribution reporting, so you can concentrate your efforts in the most productive channel and device combinations and sequences.
Access the industry’s largest set of active users. With Turn DSP, no matter what your audience profile, you can reach the right target segments at the right time, place, device, and price.
Our platform keeps your brand safe, too, with built-in brand safety tools that let you define your tolerance level, set rules, create whitelists and blacklists, and set up real-time blocking services.
Data is just ones and zeroes until you filter and shape it with analytics. Turn DataMine Analytics quickly turns raw data into powerful insights about your audience and your campaigns, uncovering what works and what doesn’t, illuminating the when, where, and how, and identifying the changes that can boost results.
DataMine Analytics does all of the heavy lifting—scrubbing, categorizing, and packaging the raw data so it can quickly provide the answers to marketers’ questions.
- Get the fastest time to insight—start answering your questions right away, with instant online access to contextualized data.
- Take actions on insights quickly—Turn manages the data, provides built-in context, and illuminates relationships between data for you.
- Minimize IT overhead and pay only for the processing and service capacity you need; Turn stores and manages your data in the cloud, which also gives you the ability to scale quickly and massively when needed.
- Gain access to your own transaction and digital interaction data, along with the industry’s largest third-party data ecosystem, facilitating deep big-data analytics to validate and fine-tune audience and media strategy and tactics—when integrated with Turn DMP and Turn DSP.
Get answers to all your marketing questions. The data holds every answer you need—about your audience, your media mix, personas, creative sequencing, cross-channel impact, everything. DataMine Analytics gives you ad hoc access to all of your data, not just aggregates, so you can dive deep to find the insights that can ratchet up the success of your program.
Big-data marketing analytics with the lowest cost of ownership. Some experts say that up to 80% of analytics time is spent gathering, cleaning, and prepping the data. That is all done for you by DataMine, so you can focus strictly on analysis and insight. Plus, access to our massive data infrastructure saves you untold IT hardware, software, and staff costs. You pay only for the processing power and services you need.