Blog

Finding Your Audience Starts with Smart Analytics

An analytical framework based on core business questions can be the opening move in extracting more value from your data. One of the most important of those questions might simply be: “Where is my audience?”

Read more

Less Measuring, More Marketing

“What gets measured gets managed.” This old business mantra captures a truth in modern marketing strategy: if you aren’t measuring, getting regular reporting on your campaigns and continually improving, you’re going to miss the mark.

Read more

How a CPG Brand Used Analytics to Discover New Customers

In the first post of our analytical framework series, we look at how brands can strike the balance between broad reach and precise targeting.

Read more

Analytics Are Key to Unlocking Marketing Success

An analytical framework based on business questions rather than available data sets or tools is the opening move in extracting value from programmatic data.

Read more

Transparency from Start to Finish

Working with a technology partner committed to transparency goes a long way in programmatic.

Read more