Your Single Source for All Marketing Data
Learn quick. Get results faster. Make smart decisions as you go. The Turn Cloud Marketing Platform brings all your marketing data into one place—your single source of truth—and converts it into valuable insights, actions, and results. Use it for more targeted segmentation, for more effective planning, for more precise execution, and for new insights into your business, brand, and customers. The result of over 8 years of experience building software for marketers, the Turn Cloud Marketing Platform ensures you always have the information you need at your moment of decision.
One login. One dashboard. | The Turn Cloud Marketing Platform is a shared solution for planning, execution, and analytics. Your brand and customer relationship teams can use Turn Audience Suite to build rich customer profiles. Your media team can use Turn Campaign Suite to execute targeted cross-channel campaigns. And your analytics team can perform sophisticated modeling and attribution analysis. All from the same login.
A single login also gives your team point-and-click access to more than 100 marketing technology partners. So instead of trying to figure out how to integrate vendors, your team can focus on achieving results.
Although Turn applications work as standalone products, you’ll do away with any integration costs or slowdowns when you use them together. Your marketing applications will work in lock-step, using the same dashboard and accessing the same data set—adding efficiencies and power to your digital marketing efforts.
Real-time synchronization. | Insights and actions happen in an instant when you combine applications on a single marketing platform. There’s no latency or loss of information, as the Turn Cloud Marketing Platform synchronizes your audience data, media execution data, and analytics in real time. How fast is real time? The Turn platform responds within ten milliseconds to audience events online, so your segments adjust instantaneously as customers make a purchase, visit a web page, or interact in any way with digital channels.
And because the Turn platform reaches more than 50 percent of Internet users, you can be sure you’re pulling in plenty of data every moment of every day. At the same time, your analytics team will be able to dive deeper and gain more precise insights, with up to 50 times more information available from our integrated platform than from unconnected point solutions.
Cross-channel visibility. Precision messaging. | Excellent marketing begins with your most important audiences. With Turn, you’re set to understand who they are, how to reach them on any device and in any format, and what the value of your interactions with them are. Learn what messages they respond to, what media they interact with, and the order that best impacts your business. Armed with answers, you can target each segment with precision messaging and map your creative to touchpoints across media channels (including RTB and premium inventory), synchronizing and sequencing your creative exactly to drive your marketing objectives.
Access to real-time data across all channels also means you can forecast accurately. There’s no need to extrapolate where audiences actually are on the Internet or how large your segments might be. The Turn RTB engine connects to global ad exchanges to produce data that’s available for real-time, closed-loop optimization between planning and execution.