Consumer Opt Out

Opt Out of Tailored Advertising from Turn Advertising Technology (Opt Out Mechanism)

As explained in greater detail in Turn’s Privacy Guidelines, Turn advertising technology collects various types of non-personally identifiable information (non-PII) to help tailor advertisements you see on websites and in applications on your mobile device. This information may include non-PII browser or device-specific identifiers (such as mobile device advertising identifiers, IP address or your browser’s user agent string), non-PII demographic and interest information provided by third parties, information about the websites and apps that a browser or device interacts with, information about the advertisements a browser or app displays, location data, and other similar information. Turn advertising technology uses this information to help Turn’s business partners identify the audience most likely to respond to a particular ad, to serve those ads, and to analyze trends. Turn may also aggregate this information and share it with Turn affiliates and business partners.


  • Turn’s Opt Out Mechanism will only opt you out of tailored advertising delivered by Turn in this browser or in mobile applications on this device (e.g., phones, tablets). It will not opt you out of tailored advertising delivered by Turn in other devices or in other browsers you use.

  • If you opt out, you will still see ads, including contextually tailored ads (i.e., ads tailored to the current website or app you are viewing) and ads based on your current location, they just may not be relevant to your interests. Turn may also continue to collect and share the information identified above and in its Privacy Guidelines and use such information for purposes other than delivering tailored advertising.

  • If cookies are cleared or deleted in your browser, this may inadvertently delete the Turn opt-out cookie, and you may need to renew your opt-out choice for that browser. Similarly, if your device’s advertising identifier is reset, you will need to renew your opt-out choice for that device.

  • Turn may collect data on browsers that do not support 3rd party cookies. The Turn browser opt-out uses 1st party cookies. To the extent your browser does not support cookies or you have set your browser to not accept cookies from Turn, the Turn browser opt-out may not be effective. The NAI offers a browser opt-out mechanism that also uses 1st party cookies which may be effective on browsers that otherwise restrict 3rd party cookies. Click here to visit the NAI opt-out.

Mobile Device App Opt Out

Turn has partnered with TRUSTe to provide an opt-out solution for in-app advertising on mobile devices. Download the TRUSTe app on your device and follow the instructions to opt out of tailored in-app advertising from Turn advertising technology on your mobile device.

Get it on Google Play

Download on the App Store

For more information about the TRUSTe app, click here.

Additionally, you may also wish to use the opt-out tools offered by some of the industry groups to which Turn belongs, some of which are linked to below.

To learn more about your opt out choices more generally and how to opt out of tailored advertising across a number of services, please visit

For more information on mobile specific opt-out choices, please visit

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