Privacy Guidelines

Privacy Policy

Turn Inc. (“Turn”) provides advertisers, their agencies, website and apps publishers, and data vendors (our “Business Partners”) access to technologies and processes designed to display relevant, tailored, and privacy-respecting advertisements to consumers viewing a publisher’s properties (e.g., websites, apps, content, etc.) (the “Turn Ads”).

This privacy policy describes Turn’s privacy practices as they pertain to (i) visitors to our website located at (our “Site”), and (ii) our tailored advertising technology service. If you’d like to understand our privacy practices as they pertain to information collected from and about our Business Partners, please click here.

Turn participates in a number of self-regulatory organizations and adheres to those organizations’ self-regulatory codes in the jurisdictions in which we operate. A list of our partnerships and associations is at the bottom of this page.

Site Privacy Policy

The Site is intended primarily to offer information about Turn and the services we provide.

Information Collected via the Site

We collect Personally Identifiable Information (“PII” or “Personal Information”) from the Site ONLY when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, postal address, telephone number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Site. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.

We also collect Non-Personally Identifiable Information (“Non-PII”) via the Site. Non-PII cannot be used to contact a particular person or entity. Non-PII may include your IP address, pages viewed on this Site, browser type, Internet Service Provider, the time/date of your visit to this Site, and your computer’s operating system (e.g., Windows XP). Turn uses this information for internal purposes such as to administer the Site, improve and customize the Site, help Turn understand and analyze how the Site is being used, and to track aggregate Site usage.

Cookies and Web Beacons

Turn uses cookies (small text files maintained by your browser, which may be session-specific or persistent) on this Site in order to help administer the Site. For more information about cookies, please visit Turn also uses web beacons in combination with cookies to analyze usage patterns on the Site. For more information about web beacons, please visit

Third Party Websites

Turn Ads may contain links to other websites, including those of our Business Partners. Such websites may use cookies and/or other data collection tools. Turn is not responsible for the privacy practices, policies or the content of such websites. Turn encourages everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. Turn has no control over the use of any information by third party websites, and you should exercise caution when deciding to disclose any PII. Similarly, while Turn contractually requires that our Business Partners adhere to law and industry self-regulatory codes such as those offered by the NAI, DAA, and eDAA, Turn does not have access to, or control of, the cookies and/or other data collection tools that may be placed on any advertisement by a third-party. This Privacy Policy does not cover the use of cookies and/or other data collection tools by any third party.

Access / Updating / Deleting your PII

If you’d like us to update, correct, delete, or deactivate any PII that you have provided to us on this Site, please send your request to us at and we will process your request within a reasonable period of time after receipt.