Create and refine actionable audiences for consistent, targeted campaigns.
With a more complete picture of your audience groups and a better understanding of their motivations, you can deliver the right messages to the right people. Use Turn Audience Suite to track your audience’s changing attributes, forecast your reach, allocate your budget, and continually refine your target segments accordingly.
- Custom audience segments. Audience Suite enables you to tightly define target audience groups, each with hundreds of associated attributes. With all your audience definitions in one central place, you can deploy them across advertising channels and marketing activities. You can also add targeting to your direct, guaranteed media buys as well as to your programmatic buys.
- Precision marketing. Align your messages for a continuous, cohesive experience of your brand. Use Audience Suite to design your best acquisition targets, your best retention targets, and your best upsell targets—then deliver advertising that drives the desired results on the appropriate channel for that customer and for that call to action. You can even pass along that same audience information and deliver a customized site experience for each group.
- Instantaneous adjustments. The Turn platform responds within milliseconds to audience events online, so your segments are adjusted as customers make a purchase, visit a web page, or otherwise interact with digital channels.
- Real-time forecasting. Your audience is dynamic, constantly interacting with you on a variety of channels. Audience Suite features Audience Forecaster, a real-time forecasting algorithm that keeps up with the action, so you can revise and resize your segments until you find the best balance of focus and reach.
- Deep audience insights. How is your strategy working? What is the value of each audience segment? Audience Suite features robust analytics and detailed reports that provide insights into audience performance. You can even manage experiments to learn what messages work best for each segment.