Build brand loyalty while gaining new insights into high-value customers.
Big data is shaping new opportunities for connecting—and staying connected—with the customers you already have. Capitalize on their familiarity with your brand by combining optimal segmentation using Turn Audience Suite with precision program execution using Turn Campaign Suite. At the same time, you’ll make the best use of your budget, since loyal customers require fewer impressions for conversion.
- Unified customer data. Make sense of the data you have. Audience Suite aggregates your CRM data—both online or offline—and blends it with your other data systems. Once centralized in our secure, high-availability data platform, your data becomes actionable in any digital environment. It can also be used for planning in non-digital environments, including television and print, and for customizing audience-specific website experiences.
- Rich customer profiles. Blend your own customer profiles with third-party data—such as purchase history, site visits, demographics, income level, family makeup, home ownership, lifestyle preferences, and geography—for a rich composite view of your audiences. A clearer picture of your customer means smarter decisions about everything from rewards and incentives to site targeting and budget optimization.
- Specific audience definitions. Put your data to work by creating actionable segments for upsell, cross-sell, and retention programs. And by tying in tracking beacons with retargeting data, you’ll have sufficient scale to support narrowly defined segments—resulting in more effective loyalty campaigns.
- Precision messaging. Target each segment with messages—including offers, creative designs, and even customized sites—that are synchronized and sequenced exactly to drive your desired response. Map your creative to customer touchpoints across media channels and both RTB and premium inventory, reinforcing audience preferences and promoting high-value purchases.
- Deep analytics. Strengthen your loyalty programs with new insights about your customers. Use Turn experiment management technologies to identify the rewards and incentives that resonate best with your existing customer base. As your campaign launches, you can even track your audience’s changing behaviors and attributes in real time and continually refine your messaging accordingly.