Customer intelligence at your fingertips.
Your customers are among your business' most valuable assets. As a marketer, your job is to discover them, understand them, cultivate them, and manage them effectively. Turn solutions combine audience intelligence with powerful tools for segmentation, forecasting, precision targeting, website data capture, and robust analytics—everything you need to transform customer information into successful relationships.
Whether on PCs, smartphones, and tablets, from online and in-store transactions, today’s consumers are generating massive amounts of data—precisely the information you need to make efficient and effective marketing decisions. Audience Suite combines your own customer data with data from best-of-breed vendors and provides powerful tools for putting that data to work.
With a more complete picture of your audience groups and a better understanding of their motivations, you can deliver the right messages to the right people. Use Audience Suite to track your audience’s changing attributes, forecast your reach, allocate your budget, and continually refine your target segments accordingly.
Website Data Capture
Your marketing success depends on a comprehensive understanding of audience behavior. As customers interact with your website, the data they create provides a record of their unique stories: their interests, their intent, and their behaviors. Turn Flextag, a self-service solution within Turn Audience Suite, makes it possible for marketers to collect website data with point-and-click simplicity.
Big data is shaping new opportunities for connecting—and staying connected—with the customers you already have. Capitalize on their familiarity with your brand by combining optimal segmentation using Audience Suite with precision program execution using Campaign Suite. At the same time, you’ll make the best use of your budget, since loyal customers require fewer impressions for conversion.