Fine-tune your programs and improve performance with sophisticated experiments.
Discover the drivers of campaign success. Validate where and how to spend your budget. Optimize your creative rotation strategy. Turn Campaign Suite features powerful experiment technologies that enable you to test and evaluate targeting strategies, messaging, offer terms, and creative design.
- Sophisticated tests. With Turn multivariate testing (MVT) tools, you can split your audience into multiple test buckets, and the experiment controls ensure that consumers will receive only the ads assigned to their group. Bucket membership remains in place for the duration of the experiment, while parallel bucket tests eliminate errors inherent in sequential tests. You can even run multiple experiments simultaneously.
- Wide reach. Manage experiments across exchange, direct, and shared buys in a single campaign. And since Turn boasts industry-best reach across RTB and premium inventory, you can be sure your tests will be predictive of actual campaign performance.
- Advise on experiment design. Your experiment is only worthwhile if the results improve the success of your program. Turn Copilot draws from your current strategy and past campaign performance to suggest experiments that may yield valuable data for campaign optimization.
- Integration with campaign management. When you use Campaign Suite to manage experiments, you’re set to take immediate advantage of the findings. Empirical results can be used to create baselines for measuring performance lift, optimize current campaign tactics, or inform future campaign planning.