Gain valuable insights with graphical views of audience and campaign data.
Demonstrate campaign performance. Evaluate the effectiveness of your strategy. Illustrate trends and share your findings with colleagues. With data visualization solutions in Turn Audience Suite, you can make your data work harder for your business.
- Powerful query tools. Data visualization solutions in Audience Suite leverage the massive Turn marketing platform and powerful DataMine technology. DataMine works within Audience Suite, enabling you to query your own data warehouse and choose exactly how you want your data to be visualized. Turn returns your queries with sophisticated graphical reports that you can open directly in the Tableau Reader.
- At-a-glance views. Create charts and graphs that demonstrate the relationships between the different data types. For example, you can map engagement metrics from your video advertising with click-through and conversion metrics from your display campaigns. Or build a single visual dashboard that illustrates campaign performance across all advertising channels. Want to hit the ground running? Data visualization solutions include pre-packaged reports for: Campaign delivery, Campaign performance, Geography, Media channel, and Frequency.
- More successful advertising strategies. With all of your data in one centralized repository and easy-to digest views of audiences and campaigns, you’re in a position to make better marketing decisions. You’ll be able to see what’s really going on, demonstrate the success of your programs to management, and apply the learnings to future campaigns.