Drive conversions by continuing the marketing conversation with interested prospects.
Meet performance objectives by repeating ad exposure and motivating users to take action. Turn Campaign Suite leverages data about previous online behaviors, so you can retarget customers you know are already interested. At the same time, low cost combines with high-quality inventory to increase the efficiency of your campaign spend.
- High-volume reach. Campaign Suite enables you to integrate low-cost RTB buys with direct purchases of premium inventory. And since Campaign Suite works with every ad exchange across all channels, you can retarget just about anywhere.
- Reliable recency data. Leverage audience data from other campaigns, both offline and online. Using Turn DataConnect, we can bring in frequency and recency data from search, social, mobile, TV, and DR—and track responses as you execute your retargeting program.
- Creative sequencing. Define the customer journey, choosing the appropriate channel and message for wherever he or she happens to be in your sales funnel. Campaign Suite empowers you to rotate creative, control creative sequencing, and run sophisticated experiments for the best performance possible. Integration with dynamic creative optimization (DCO) partners can boost performance even further.
- Robust program management. Turn gives you all the tools you need to run an efficient, effective retargeting initiative. Use Turn Audience Suite to aggregate data and tightly define your audience, then rely on Campaign Suite to target sites and content, set frequency caps, forecast reach, and optimize your budget. And all the while, you have complete transparency into where ads are placed and the ability to adjust the course of your program at any point.