Plan and control high-performing campaigns from a single interface.
Execute one unified strategy. With Turn Campaign Suite, you can confidently manage every facet of your campaign. With all your tools in one application, you can run programs that work seamlessly across channels—video, display, mobile, and social—combining direct premium publisher and private marketplace purchases with exchange buys.
- Industry-best reach across all exchanges. Drive campaign performance across all channels and buys. Turn integrates with leading RTB exchanges for access to 50+ billion impressions every day and 1 million+ impressions every second. For advertisers with direct publisher relationships, Campaign Suite can monitor your direct buy commitments and augment them with exchange-based inventory to meet your frequency goals.
- One unified view. However you choose to procure your media and run your campaign, you can do it in a single integrated workflow. Apply targeting rules, set frequency caps, and control creative sequencing across every exchange, ad network, and direct purchase in a campaign. Track multiple funnel events for optimization. Manage tracking beacons, so you understand what they’re tracking and how they connect to individual campaigns. With Campaign Suite, multi-channel advertising has never been so easy to manage.
- All your performance data in one place. Campaign Suite aggregates data from all your programs. Sophisticated cross-channel performance reports enable you to track view-through and conversion, apply results from direct buys to RTB tactics, and correlate video engagement metrics with metrics from your display campaigns. And since Campaign Suite learns as you execute, your planning and campaigns will keep getting smarter.
- Planning and budgeting. With full visibility into the exchanges, websites, and mobile apps where your ads are served, you’re in a better position to fine-tune your targeting. Campaign Suite couples that transparency with predictive bid pricing and inventory exploration technologies for precise forecasts of reach, frequency, and bids. Set a master budget and Campaign Suite can allocate it across channels and exchanges.
- Advisories and recommendations. Improve your strategy and execution with help from Turn Copilot. Built into Campaign Suite, Copilot can pinpoint a mistake in your campaign configuration, provide insights into optimization, or determine precisely how a choice will affect performance. Learn from Copilot’s plain-English advice, or sit back and let Copilot optimize your campaign on your behalf.
- Integrated ad server. The Turn platform is fully compatible with all major ad servers in the industry. For clients looking to reduce costs and complexities, Campaign Suite includes a full-featured ad server for all video, display, and mobile ad impressions, including for direct buys.