Reach 950+ million potential customers on the world’s most popular social network.
Add the power of social networks to your advertising initiatives—without changing your workflow. With the introduction of the Facebook Exchange and new access to high-quality inventory, Turn Campaign Suite now enables you to perform custom audience targeting on Facebook, where consumers spend more time than anywhere else on the web.
- High-quality inventory. Social networks open up opportunities for reaching enormous audiences. This rapidly evolving channel combines scale with excellent targeting potential—improving your chances of conversion, while keeping CPM at a minimum.
- Custom audiences. Put your audience intelligence to work. When you use Campaign Suite to run your Facebook Exchange advertising, you can use the same data sources and sophisticated audience designs for behavioral targeting, demographic targeting, and remarketing as you do for video, mobile, and other display inventory.
- Instantaneous response. The robust Turn infrastructure boasts a 99 percent callout rate for ad exchanges, the highest level in the industry. This enables Campaign Suite to evaluate hundreds of thousands of Facebook impressions every second—and to respond with requests for those impressions—so you never miss a chance to connect with the perfect customer.
- Unified toolset. Campaign Suite integrates all your media—including the Facebook Exchange—in a single view, empowering you to confidently plan and control high-performing campaigns. You’ll gain efficiencies and insights with powerful targeting, budget optimization, forecasting, and analytic tools that cut across all channels.
- Integration into complex campaigns. Add Facebook Exchange advertising to intricate campaigns with hierarchical structures and advanced targeting. With Campaign Suite, you can target any data set in the world, control creative sequencing and frequency caps, and deliver a consistent brand experience across channels.