Capture your customers’ attention and build your
You know who your best audiences are. Meet them where they spend their time—online. When you add Turn Audience Suite and Turn Campaign Suite to your branding arsenal, you can drive engagement and maintain consistency across online channels, no matter where your customers are encountering your ads.
- Pinpoint audience targeting. Enhance your branding efforts with tightly defined audiences. Audience Suite can onboard your online and offline customer data and unify it with data from the same partners you use for DR, TV, and other traditional advertising—then provide the tools for designing online segments that match your branding objectives. And since Audience Suite integrates with Prizm, you can target the same segments you use for market research.
- Robust targeting options. Use Campaign Suite to execute programs against custom audiences, as well as to define other targeting rules. Your strategies can include language, geography, daypart, day of the week, web content, and web context.
- Video brand advertising. As video consumption rapidly shifts to the web, it’s time to extend TV assets to digital channels. Campaign Suite integrates dedicated video functionality as a standalone solution or in conjunction with our industry-leading display advertising capabilities. You can connect with customers using in-stream video and even use companion ads to create a more complete messaging experience.
- Creative sequencing. Campaign Suite integrates all your digital media channels in a single view, opening up new opportunities to shape the consumer experience. For example, you can design a campaign that delivers a brand-engagement video ad, followed by a targeted display ad, and then a click-to-download mobile ad that drives conversion.
- Brand safety. Protect the integrity of your brand. Campaign Suite integrates rigorous brand safety tools to meet your requirements. You can define your own level of tolerance, build rules for your brand, and set up white lists, black lists, and real-time blocking services to control where your ads are shown.