• Digital Data Centralization
  • Media Planning & Execution
  • Consumer Intelligence
  • Media Intelligence
  • Brand Intelligence

More efficient. More effective. More powerful data-driven marketing solutions.

Turn helps you tackle the challenge of reaching consumers whose attention is fragmented across multiple channels. With powerful new data connections and audience and media insights, your marketing is more effective. With precise media execution, your campaigns are more efficient. Reap the benefits of data-driven marketing. Explore the potential of Turn solutions.

Digital Data Centralization

You’ve heard about the promise of big data. This is where that promise is kept. Any and all kinds of data, from your TV buys to SEM, online and offline, and from scores of third-part providers in the Turn ecosystem—all freed from their silos and united at last, ready for you to parse, crunch, analyze, and leverage into insights and strategies that push your marketing to deliver greater and greater results.

Media Planning & Execution

A multi-faceted solution and real-time data flow give you unprecedented control, putting precision targeting and instantaneous responsiveness at your fingertips. Find new prospects with Lookalike Modeling. Use Conquesting techniques against the competition. Extend your reach across mobile, video, display, social and TV. You are in charge of what matters. And you have the tools to build campaigns that deliver the results you need.

Consumer Intelligence

You’ve never been able to know your customers like this. How do they interact with your brand? What are they doing when they’re not interacting with your brand? Which ones are most valuable to you, and where can you find more of them? Consumer intelligence gives you the data you need to better understand, reach, and engage your audience.

Media Intelligence

Understanding the impact of past campaigns is the key to improving future performance. Media intelligence helps you to evaluate all of the pieces that impact conversion: the buy, the messaging, the demographics, the channels, the sequencing, the mix, everything. Turn makes it easy to see a clear picture of what works, and how and when it works, and then to use that insight to guide your buys. This is big data paying off where it matters, by driving the refinements that drive better results.

Brand Intelligence

Success in the marketplace starts and ends with brand, as mindshare translates into market share. Turn Brand Intelligence gives you the power to differentiate from competitors and measure, analyze, and improve the brand impact of your activities as you’ve never been able to before. Create test scenarios to find out what strategy moves your brand needle and what tactics trigger action. First-party, third-party, and custom data drive your decisions, media strategy, and analysis, all brought together at your command in the Turn platform.

Digital Data Centralization

Collect and organize all your data to better identify your audiences.

Data Integration

Centralize data from a wide range of online and offline sources to classify it in ways that make sense for your marketing needs. Import existing first-party data and combine it with third-party data from more than 50 leading partners—without leaving the Turn dashboard.

Data Ingestion

Capture all of the actions on your website with Turn Flextag or collect information about your mobile app users in real time.

Audience Design

Create custom audience segments for your marketing activities—cross-sell, up-sell, new product awareness, high lifetime value, etc.

Media Planning and Execution

Leverage precision targeting and flexible buying options to create maximum impact.

Predictive Targeting

Accurately predict who is interested in your brand or product to grow your addressable market quickly. Target based on previous online actions, preferable demographics and attributes, or purchase cycle timing.

Retargeting

Reach users based on their previous actions and behaviors such as search history, email actions, shopping cart activity, website visits, and more.

Audience Extension

Grow your audience by uncovering unique characteristics about the consumers that interact with your brand, and then identify other consumers who have similar characteristics. Similarly, find websites your loyalists frequently visit and reach other visitors on those sites.

Competitor Conquesting

Find and target consumers who have shown interest in similar brands or products and shift their purchase consideration to your brand.

Dynamic Creative Optimization

Drive greater engagement by customizing your ad in real time with messaging and imagery based on the viewer’s attributes, such as recent website behavior or location.

Brand Safety

Protect your brand by only advertising on sites with content that supports your brand values.

Private Publisher Deals

Extend your media buys beyond the open market with private publisher deals to gain access to premium (and often exlusive) inventory in every channel to ensure your ads appear on the websites that matter most to your brand.

Creative Sequencing, Frequency & Exposure

Determine the right number of times, amount of time and order to display creative versions to reduce overspending.

Consumer Intelligence

Unearth surprising insights and connections about your audience that can lead to lucrative opportunities.

Persona Definition

Better understand your customers through their behaviors, intentions, and actions so you can tailor your campaign creative to be more relevant and compelling.

Audience Syndication

Add intelligence to all your marketing activities by exporting audience inisghts to systems such as your CRM tool.

Cross-Device Analysis

Discover insights about consumer interactions across all of their devices and understand the user’s sequence of devices and/or messages that lead to a lift in brand engagement or sales.

Audience Verification

Measure the demographic mix of audiences you’re reaching to understand how well your media plan targets the right audience.

Experimentation

Test and validate high-level concepts to discover which are most effective in driving consumer action.

Media Intelligence

Drill down into every detail of your current and past campaigns to optimize future media performance and creative.

Media Mix Analysis

Evaluate how various channels, and combinations of channels, contribute to results. For example, learn how display and social campaigns affect audience behaviors separately and together.

Conversion Analysis

Understand which actions consumers take before they convert.

In-Store Sales Measurement

Measure sales lift by connecting digital ad exposures to in-store sales, and gain insight into which media campaign tactics drive the most product sales.

Brand Intelligence

The power to separate your brand from your competition and drive engagement.

Brand Interaction Analysis

Understand which media channels and user interactions drive the most online actions for your brand. Discover how multi-channel advertising or specific creative and messaging affect brand engagement.

Brand Sentiment Optimization

From awareness, to purchase intent, to brand preference, measure how your brand resonates at all stages of the customer journey. Learn which creative and media tactics drive the highest brand lift and leverage these insights to optimize your brand campaign to deliver higher ROI.