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Dynamic Creative: Its Value and How it Works

The Best Ways to Deploy Dynamic Creative in Your Campaign Strategy

Personalized Retargeting uses data that’s passed by a pixel on the advertiser’s website.

Rules-Based Retargeting, relies on situational and 3rd party data to create relevance even when the consumer hasn’t visited an advertiser’s website.

In this video, Lori Gubin uses real-life advertiser examples of how both strategies of dynamic creative work and the types of data that can be applied for more relevant ad delivery and engagement across the customer journey.

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