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Forbes Insights and Turn Research

Data Driven and Customer Centric

Data Driven and Customer Centric

Now that marketers are supported by data, how are they getting better at building customer loyalty and driving sales? Has access to more insights and information created more opportunities or complexities? 

In this report, Forbes Insights and Turn survey hundreds of brand executives to find out how marketers are leveraging data for customer centric marketing activities and addressing the opportunities along with new challenges that arise. 

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