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Smart Market Vol 6: Building Brands with Programmatic Advertising

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Programmatic advertising opens the door to a wide range of data solutions that can help you understand your audience before a campaign, and analyze its response to your brand afterward. Guided by consumer insights, you can adapt your campaign strategy to connect with various audience segments uniquely. With greater relevancy, a tailored approach to customer engagement makes it possible to maintain a consistent brand voice across all channels while achieving the reach and frequency that programmatic does so well.