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In a complex digital landscape, marketers face a monumental task in choosing partners to help them find and engage relevant audiences online and on mobile devices. According to this global retailer, you’ll find the answers if you test technology partners to determine their future programmatic marketing success.
A leading online travel brand saw startling results after a two-week data strategy test evaluating the performance of manual data management vs. the algorithmic solution managed by Turn Campaign Suite.
A major women’s fashion retailer was on a mission to increase new customer acquisitions and reach beyond its re-marketing audience. Using the Turn Platform’s algorithmic intelligence, the fashion advertiser expanded its target group of relevant audiences and reached new customers across the web.
To "spray and pray," or "cookie bomb," is indiscriminately buying as many ad impressions as cheaply as possible, regardless of content. After all, the advertiser is getting a lot of conversions; especially post-view conversions, and therefore this must be good return on the cheap investment, right? Not really.