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Insights

White Papers

5 Ways to Know Your Customers Better
Bringing Viewability Into Focus
How to Use Technology for Cross-Channel Ad Targeting

Success Stories

The Dumont
Project
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Data management is more than storage, activating data enables marketers and their businesses to gain marketshare.

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eXelate
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Is your data accurate, actionable and adaptable?

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Sojern Uses Turn

Sojern
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FBX expands reach and third-party analytics improve targeting.

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LiveRamp Uses Turn

LiveRamp
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Apply valuable customer data to digital advertising.

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Gyro Uses Turn

Gyro
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Real-time bidding and third-party data improves campaign effectiveness.

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Peer39 Uses Turn

Peer39
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Quality, safety, and category targeting attributes improve digital campaigns.

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Case Studies

Insurance: A Data-Driven Answer to Find the Optimal Creative Rotation
Turn Site Extension Powers Quality Audience for Computer Giant
Major Retail Marketer Finds not all Algorithms are Created Alike

Recent Blog Posts & Articles

Kraft Foods’ Julie Fleischer, director of media and consumer engagement, joined a room full of marketers at Turn Live New York to talk about how Kraft is using the Turn Platform to understand their customers better. By leveraging that knowledge, Kraft can deliver real-time and relevant campaigns...
Posted: April 15, 2014
Major advertisers use the Turn platform to reach consumers efficiently with maximum ROI. Here are a few recent examples of how brands and agencies are using data-driven marketing to deliver on their goals: Programmatic for Brands, How Kimberly-Clark Does It (AdExchanger) The team at Kimberly-Clark...
Posted: April 10, 2014
As you are likely aware by now, a critical OpenSSL vulnerability known as the “Heartbleed” security flaw  was announced on 4/7/2014, affecting the SSL-secured websites as well as various VPN products. (Here is the CVE reference to the bug; more details on the bug can be found here.) The...
Posted: April 10, 2014
You have exactly 10 seconds to clearly communicate a value proposition before the average user leaves your website. Do I have your attention? As the variety and complexity of data used in advertising has increased, an interesting use case has been organically introduced: using data to create...
Posted: April 9, 2014
Ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to ad inventory. But what happens when buyers determine that the inventory doesn’t meet their quality standards? Inventory quality is a known problem, and it has become a hot topic of conversation...
Posted: April 3, 2014

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Media Contact

For press inquiries, please contact:
Jonathan Gardner
jonathan.gardner@turn.com
646-339-8626

Fact Sheets

Audience Suite Fact Sheet
The Facebook Exchange
Display Ad Specs
Mobile Advertising
Online Video Advertising
Video Ad Specs

Infographics

Global Digital Audience Report - Europe Infographic
Country Insights - United Kingdom
Country Insights - The Netherlands
Country Insights - Italy
Country Insights - France
Country Insights - Germany