/sites/all/themes/turn/images/topimages/insightscenter.jpg
/sites/all/themes/turn/images/topimages/insightscenter720.jpg

Insights

Informes

Na Turn, vemos as possibilidades de um mundo de publicidade onde arte e ciência trabalham juntos para fornecer insights mais valiosos e decisões mais confiantes. Usamos nosso conhecimento e inteligência de mercado para explorar inovações, tendências e tecnologias que podem ajudar nossos clientes a causar impacto - e elevar o perfil do nosso setor como um todo.

Study: NAI and Value of Behavioral Targeting

The Network Advertising Initiative (NAI) commissioned a study on online behavioral advertising to measures the pricing and effectiveness. The study was conducted by leading economist Howard Beale between January to March 2010 and examined data from twelve participating ad networks. Results show that in 2009, behaviorally targeted ads secured on average more than 2x as much revenue per ad as compared to non-targeted, run of network advertising. Additionally, the findings reveal that behavioral targeted ads are more than 2x as effective when it comes to converting the ‘clickers’ into buying customers.

Download the study.