In an effort to boost campaign performance and ROI, there’s no doubt that brands and agencies are turning up the volume on data to discover their audiences and drive media optimization. If 2010 was about learning to optimize your media, 2011 will surely be about optimizing audience data.
In a new survey, Turn asks brands and agencies ‘what does the evolving role of data in advertising mean to you?’ It’s short and sweet and takes less than 5 minutes to complete. So, share your insight and make your input count. Oh, and don’t worry, you can remain anonymous, but if you do include your contact info we will send you an advance copy of the resulting research paper.