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Dean Media Group is an industry-leading media and technology company working exclusively in the financial category. Headquartered in Chicago, Dean Media Group offers performance-driven media solutions for financial marketers and publishers across the globe. We asked Media Solutions Director, Abby Wolf to share her insider perspective on working with Turn and about how she achieved 100% ROI campaign performance using Turn Campaign Suite.
A major women’s fashion retailer was on a mission to increase new customer acquisitions and reach beyond its re-marketing audience. Using the Turn Platform’s algorithmic intelligence, the fashion advertiser expanded its target group of relevant audiences and reached new customers across the web.
To "spray and pray," or "cookie bomb," is indiscriminately buying as many ad impressions as cheaply as possible, regardless of content. After all, the advertiser is getting a lot of conversions; especially post-view conversions, and therefore this must be good return on the cheap investment, right? Not really.
One of the top concerns from advertisers is finding and targeting the right audience, but let’s not forget that it’s just as important to find these audiences in high quality sites and within brand safe site sections. New research from Turn indicates that quality and content do matter and that marketers can achieve better price per acquisitions with premium, quality placements than compared to cheaper inventory.