Who is Turn?
Turn has been transforming the way Fortune 1000 marketers and their agencies make decisions since we started doing business in 2006. Turn is:
- The largest independent company in the advertising technology sector and the recognized leader in platform-based mobile, video, display, and Facebook advertising.
- The only advertising technology available on five continents that provides digital advertising strategy and execution from a single platform.
- An early pioneer of data-driven advertising, having delivered one of the industry’s first programmatic ad impressions in June 2009.
- Honored by Deloitte as the fastest growing software company in Silicon Valley in 2012 and #24 on their 2012 Technology Fast 500 list.
- Provider of a lightning-fast technology platform that responds in as little as 10 milliseconds to half of the world’s Internet page views.
- A technology-first company, committed to making big data infrastructure available to customers on five continents on a self-service, subscription basis.
What makes Turn different?
Insights | Every interaction with mobile apps, web content, streaming video, or a social network creates valuable new consumer data. Information about who they are, their product preferences, their purchasing patterns, and maybe even their geographic location. Turn centralizes all this data on our massive platform, blends in real-time media data—then mines it all for clear insights that drive successful marketing relationships.
ROI | Data-driven insights work with Turn’s patented real-time algorithms and lightning-fast execution platform, helping marketers deliver the right message on the best media channel at the right moment in time. The result? Superior campaign performance that exceeds expectations and delivers better ROI than any other marketing platform. One large consumer advertiser has experienced 80 percent YoY revenue growth for three straight years, and attributes this outstanding performance to their use of the Turn platform.
Control | In a world where consumer attention bounces among a multitude of devices and content sources, Turn is a unifying force. A single login puts the marketer in control, providing a powerful dashboard of all cross-channel digital marketing activities. With one-click access to the right mix of data, inventory, and technology vendors for any campaign, marketers can think big, while retaining the ability to deep-dive into any component and optimize it for best performance.
Real Time | With a common technology platform, marketers can convert strategy into results in real time. Turn is the only marketing platform with both data management and media execution capabilities on a unified infrastructure, empowering marketers to build digital advertising strategies, then immediately execute them—with no data loss and no wasted time. In fact, as the Turn platform tracks in-flight campaign actions, it updates audience information instantly.
Software Focus | Turn is a Silicon Valley technology company with a highly scalable multi-tier server infrastructure. Our core expertise is in building great self-service software—available through a subscription model—that supports the digital advertising workflow and solves the challenges of global marketers.