Real Stories

Automotive: Uncovering Audience and Media Trends Associated with Video Ad Completion | A large American auto manufacturer optimizes video advertising towards video completion goals after confirming that watchers are prospective customers. It extends reach across a wide range of placements and business day time slots
CPG: Advertiser Researches Intenders and Inquirers | CPG company uses insights derived to improve product placement in stores to be next to children’s products and pet care products. It also decides to invest more in younger audiences and target “Grocery coupons” audience
Automotive: Auto Advertiser Finds the Key to Its Programmatic Success | Auto advertiser introduces Facebook Exchange to the mix and uses retargeting tactics resulting in 2.7x increase in key actions and 66% reduction in CPA
Financial Services: Evaluating the Effect of Video Advertising Through DataMine Analytics | A large financial services provider focuses video efforts on driving upper-funnel KPIs. It distributes campaign budget using lift data across media providers and identifies the most responsive customer segments
CPG: Transforming Customer and Category Insights into Strategic Opportunities | A large CPG company identifies key characteristics of its product category purchasers and its customers’ interest in health and wellness to persuade competitors’ customers to switch brands
CPG: Finding the Right Recipe to Inspire Millennials to Action | A CPG company develops cooking tutorials to grow its millennial visitors by 9x realizing their demand for recipe and food content
Travel: Mapping Out Deeper Customer Insights with Turn DataMine Analytics | A large travel company targets young professionals, streamlines site search, excludes sites with roadblocks and sets up optimized channel sequencing to lower CPA
Financial Services: Driving Higher Customer Investment through Optimized Media Buys | By performing a deeper analysis of campaign data and looking beyond conversion rate, the financial services company was able to optimize its media to target high-value customers at a lower cost.
CPG: Lower CPA with Brand Sentiment Analysis | The CPG brand was able to lower cost per action by allocating budget toward sites with users having strong purchase consideration.
Financial services: Merging CRM and Online Data to Enhance Buyer Personas and Improve Related Strategies | An online financial services company finds that by identifying key characteristics of its buyer personas, it can tailor its website content and advertising strategy with more relevant offers for each consumer.
Insurance: Using a Holistic View of All Digital Media to Lower the Cost Per Sale | A major insurance provider was able to augment its direct media buys by implementing the optimal campaign settings within the Turn platform to achieve its targeted cost per sale
Insurance: A Data-Driven Answer to Find the Optimal Creative Rotation | A large insurance provider finds that brand ads that run less than 10 percent of the time minimally impact inquiries and sales, but drive high Facebook engagement 
Partner Showcase: Peer39 | Reaching a Spanish-Speaking Audience with Actionable Language Targeting
Partner Showcase: eXelate | Combing Smart Data and a Solid Platform to Drive Big Results
Services: Optimizing for the Lowest CPA | In an attempt to increase the efficiency and overall performance of their digital ad campaigns, a national residential and commercial cleaning service conducted a test of the four demand-side platforms (DSPs) they use.
Entertainment: Cross-Channel Advertising Uncovers that Sequencing Improves Performance | In an ambitious attempt to capture the collective attention of South America’s passionate soccer fan base, ESPN International wanted to promote its soccer-centric website, ESPNFC.com, in five Spanish-speaking Latin American countries: Argentina, Mexico, Chile, Colombia, and Peru.
Turn Project Roger: Bridging the Data Gap Between Television and the Internet | Learn how Turn used its own industry-leading digital marketing platform to drive an innovative multi-channel campaign.
Travel: Leading Travel Brand Tests Manual and Automated Data Management Strategies | A leading online travel brand saw startling results after a two-week data strategy test evaluating the performance of manual data management  vs. the algorithmic solution managed by Turn Campaign Suite.
Technology: Turn Site Extension Powers Quality Audience for Computer Giant | Learn how Turn Site Extension expanded a global computer manufacturer's audience while maintaining contextual relevance of ad placements.
Technology: Increasing Engagement While Reducing Media Costs | Learn how Turn Campaign Suite drove interest and engagement to the Microsoft Windows server microsite.
Retail: Zeroing in on the Luxury Shopper | Read how Turn helped Reiss, a high-end British fashion retailer, boost brand recognition and drive fashion-minded shoppers to their e-commerce site.
Retail: Major Retail Marketer Finds not all Algorithms are Created Alike | In a complex digital landscape, marketers face a monumental task in choosing partners to help them find and engage relevant audiences online and on mobile devices. According to this global retailer, you’ll find the answers if you test technology partners to determine their future programmatic marketing success.
Insurance: Improve Conversion Rates and Cost Efficiency With Video Advertising | A top insurance provider, hoping to improve conversion rates, performed a test to understand the performance life associated with combining video to their display campaign. Learn how this brand balanced video and display to increase conversion rates and decrease cost per acquisition.
Global Rental Car Giant Uses Facebook Exchange to Increase Reach and Efficiency | Learn how a global rental car company employed retargeting and contextual targeting across display and Facebook Exchange to decrease cost-per-booking, while increasing relvancy and engagement.
Luxury Retailer Generates Impressive Revenue | Read how a major luxury retailer utilized Turn Campaign Suite to target and deliver ads to users who had never visited the brand's site. Driven by click-through actions, the brand saw an impressive increase in revenue, far above the target $5.00 ROI.
Forrester TEI Report: Turn Cloud Marketing Platform | A leading brand's digital market services attributes 80% of revenue growth to Turn.
Experian: Harnessing the Power of Offline Data to Increase Online Audience Reach | Learn how Experian Marketing Services used the Audience Suite to leverage their massive offline consumer database and drive the performance of their online advertising campaigns.
Auto: Auto Brand Drives Awareness | A major automotive brand tapped the Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting, and run of network (RON).
Accuen: Understanding Performance Across Multiple Media Platforms | Learn how Accuen used the Audience Suite to manage data and understand performance across multiple inventory sources and media platforms.
CPG/FMCG: Mobile Advertising Fuels Site Engagement | Read how a major cosmetics brand uses mobile advertising to increase site engagement.
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Turn Insight Reports

Programmatic is picking up speed and every industry category and advertising sector is being disrupted. If you're not bidding for the right ad targeted at the right customer at the right time, you can be sure your competitors are. Read the report for the data and insights that can help you flip the programmatic page and always stay one chapter ahead of your competition.

Turn Insight Report - May 2014

Our data and insight reports are a regular investigation into the world of digital advertising. As brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow and is projected to reach 25% of all ad spending this year. Turn's mission is to keep you up to date on everything that is driving this increase. This report highlights insights we've gained from the most recent period – insights driving smarter marketing decisions for brands around the world.

Download the report now »
Turn Insight Report - May 2014, | Our data and insight reports are a regular investigation into the world of digital advertising. As brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow and is projected to reach 25% of all ad spending this year. Turn's mission is to keep you up to date on everything that is driving this increase. This report highlights insights we've gained from the most recent period – insights driving smarter marketing decisions for brands around the world.  Download the report now »
Turn Insight Report - February 2014, | Our data and insight reports are a regular investigation into the world of digital advertising. As brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow and is projected to reach 25% of all ad spending this year. Turn’s mission is to keep you up to date on everything that is driving this increase. This report highlights insights we’ve gained from the most recent period—insights driving smarter marketing decisions for brands around the world.  Download the report now »
Global Digital Audience Report, July to September 2013 (October 2013) | As consumers hop from device to device, and screen to screen, how are marketers finding and engaging the right audiences? In 2013, we’re seeing an explosive new global phenomenon: the rise of the cross-channel brand.  Download the report now »
Global Digital Audience Report, April to June 2013 (July 2013) | Every marketer knows that global mobile use and mobile advertising are on an upswing. What’s become increasingly clear is that other channels are also changing.  Download the report now »
Global Digital Audience Report, January to March 2013 (April 2013) | Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.  Download the report now »

White Papers

Smart Market Vol 1: Brand Protection | What’s the best way to keep your brand safe while running cost-effective campaigns? How do you maximize reach and scale while avoiding undesirable contexts? 
Big Data and New World Marketing | Today's greatest marketing challenge lies in capitalizing on big data. Taming that beast requires a team effort-including a strong relationship between CIOs and CMOs and a core ecosystem of systems integrators and other strategic alliances-not to mention cutting-edge technologies. This whitepaper explores actionable best practices that leverage the right team and technologies for success in new world marketing.
Forbes Insights and Turn – The Promise of Privacy | Respecting consumers' limits while realizing the marketing benefits of Big Data. In this 2013 study, you'll learn what privacy means to both marketers and consumers – and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust.
Forbes Insights and Turn – New Rules of Engagement | Measuring the Power of Social Currency. In this 2012 study, Turn partnered with Forbes Insights to measure the disconnect between brands and consumers and found that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.
How to Select the DSP That’s Right for Your Business | Demand-side platforms are increasingly important to attain digital marketing efficiency and return on investment (ROI), however it can be an overwhelmingly complex selection process. Read on to learn how to evaluate DSP's in order to make an informed decision for your business and achieve optimal value from the best-suited technology platform.
5 Ways to Know Your Customers Better | A more accurate understanding of your audience can drive improvements across your business. While your marketing intuition will never be obsolete, learn how a DMP can guide your strategies of building profitable customer relationships.
Bringing Viewability Into Focus | Viewability has been one of the hottest topics in media this year, but how much does it really matter? That depends on you and your business. Here, we offer straightforward answers to common questions about viewability and shed light on what you should be thinking about when you think about viewability.
Forrester TEI Report | Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of its digital media services revenue growth to Turn.
5 Reasons to Care About 10 Milliseconds | Why pay attention to these 10 milliseconds? It turns out that how and when you buy ad space can have a profound impact on which customers you reach. And reaching the right customer is critical to the success of your campaign.
How to Use Technology for Cross-Channel Ad Targeting | New digital and mobile advertising technologies have made it possible to target consumers virtually anytime and anywhere. Learn how to use technology in a way that exceeds your goals while also maximizing your budget.
3 Keys to Success with Look-Alike Modeling | Look-alike modeling is frequently used to gain insights about potentially valuable customers. As a marketer, you can measure and compare a dizzying array of variables. In this paper we examine three keys to success with look-alike modeling.

Infographics