Drive results through precision execution.
Buy across industry-best reach
Bid the right price for the right impression. Turn integrates with leading RTB exchanges for access to 30+ billion impressions every day and 700,000+ impressions every second. As each impression becomes available, Campaign Suite determines its exact value at that moment and responds within 10 milliseconds—the fastest response rate in the industry—so you only buy when the impression matches every component of your campaign strategy. For advertisers with direct publisher relationships, Campaign Suite will execute private marketplaces through a Deal ID and augment them with exchange-based inventory to meet your frequency goals.
Serve your ads directly
Streamline operations while reducing costs. Campaign Suite includes a full-featured ad server for all your video, display, mobile, and social ad impressions, including for direct buys. Although the Turn platform is fully compatible with all major ad servers in the industry, this option eliminates the costs and complexities of using an additional platform for ad serving.
Optimize in real time
Maximize the value of each impression. As your campaign takes off, Campaign Suite keeps you on track. The Turn platform integrates up-to-the-second customer and market snapshots, so your bids respond in real time to dynamic behaviors and attributes. What is an impression worth to your campaign? Has the consumer just demonstrated a behavior that changes their value? Based on competitive buying patterns, how should you bid? A suite of learning algorithms evaluate 2000+ variables for each impression, optimizing targeting tactics, reallocating budgets between media channels and exchanges, and adjusting bids to maximize your ROI—even against multiple campaign objectives.
Manage from one dashboard
Keep the big picture in sight. With Campaign Suite, you can confidently manage every facet of your campaign—planning, buying, and analyzing—all in a single interface. Design targeting strategies that work seamlessly across channels. Correlate engagement metrics from your video advertising with click-through and conversion metrics from your display campaigns. Track multiple funnel events for optimization. Manage tracking beacons, so you understand what they’re tracking and how they connect to individual campaigns. Campaign Suite gives you a complete view of what’s working, along with the ability to drill down into a specific tactic and take immediate action.
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