Campaign Suite

PLAN

Set up your campaign for success.

Define the right audiences

Focus on likely prospects. Campaign Suite enables you to define audiences using your own remarketing data or any integrated third-party data source. Target against hundreds of attributes: purchase patterns, site visits, demographics, and lifestyle choices. You can even add advanced velocity targeting to your recency and frequency goals. Campaign Suite can also import any audience designs you’ve created using Turn Audience Suite or any other data management platform.

Target sites and content

Gain traction from the best sites and content. With full visibility into the exchanges, websites, and mobile apps where your ads are served, you’re in a better position to fine-tune your targeting. Campaign Suite integrates with content- and contextual-targeting vendors to identify the sites and devices that fit your message and objectives. Targeting rules are applied consistently—before each impression is purchased across every exchange, ad network, and direct publisher purchase in a campaign.

Forecast reach, frequency, and price

Balance reach and frequency goals against your budget. How many in your audience can you reach? How frequently? What will it cost? With Campaign Suite, you have direct access to information from all the leading video, display, mobile, and social exchange. Couple that with predictive bid pricing and inventory exploration technologies for precise forecasts of reach, frequency, and bid price—even if your targeting criteria are completely new. Set a master budget and Campaign Suite can allocate it across channels and exchanges.

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EXECUTE

Drive results through precision execution.

Buy across industry-best reach

Bid the right price for the right impression. Turn integrates with leading RTB exchanges for access to 30+ billion impressions every day and 700,000+ impressions every second. As each impression becomes available, Campaign Suite determines its exact value at that moment and responds within 10 milliseconds—the fastest response rate in the industry—so you only buy when the impression matches every component of your campaign strategy. For advertisers with direct publisher relationships, Campaign Suite will execute private marketplaces through a Deal ID and augment them with exchange-based inventory to meet your frequency goals.

Serve your ads directly

Streamline operations while reducing costs. Campaign Suite includes a full-featured ad server for all your video, display, mobile, and social ad impressions, including for direct buys. Although the Turn platform is fully compatible with all major ad servers in the industry, this option eliminates the costs and complexities of using an additional platform for ad serving.

Optimize in real time

Maximize the value of each impression. As your campaign takes off, Campaign Suite keeps you on track. The Turn platform integrates up-to-the-second customer and market snapshots, so your bids respond in real time to dynamic behaviors and attributes. What is an impression worth to your campaign? Has the consumer just demonstrated a behavior that changes their value? Based on competitive buying patterns, how should you bid? A suite of learning algorithms evaluate 2000+ variables for each impression, optimizing targeting tactics, reallocating budgets between media channels and exchanges, and adjusting bids to maximize your ROI—even against multiple campaign objectives.

Manage from one dashboard

Keep the big picture in sight. With Campaign Suite, you can confidently manage every facet of your campaign—planning, buying, and analyzing—all in a single interface. Design targeting strategies that work seamlessly across channels. Correlate engagement metrics from your video advertising with click-through and conversion metrics from your display campaigns. Track multiple funnel events for optimization. Manage tracking beacons, so you understand what they’re tracking and how they connect to individual campaigns. Campaign Suite gives you a complete view of what’s working, along with the ability to drill down into a specific tactic and take immediate action.

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LEARN

Understand what’s performing and why.

Run sophisticated experiments

Define hypotheses and test them. Campaign Suite features powerful experiment technologies that enable you to test and evaluate targeting strategies, messaging, and creative design. You set up A/B test groups, and the experiment controls ensure that consumers will only receive the messages assigned to their experiment group. Empirical results can be used to create baselines for measuring campaign performance lift, to optimize current tactics, or to inform future planning.

Leverage analytics to refine your strategy

Grow the sophistication of your campaign design. Campaign Suite includes analytical tools and detailed reports that empower you to evaluate the effectiveness of your strategy. What is the value of interaction on each of your channels? How are customers interacting with your message? Which creative generated the best results? Were your assumptions correct? Reports update in near real time, enabling you to monitor your campaigns at a glance and easily share your findings with colleagues.

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