Use sight, sound, and motion to drive engagement and build loyalty.
Achieve your branding objectives and capture the attention of your best customers and prospects. As video consumption rapidly shifts to the web, you can now use the Turn platform to plan and execute high-performing campaigns that build your brand online. Audience Suite and Campaign Suite integrate dedicated video functionality that works as a standalone solution or in conjunction with our industry-leading display advertising capabilities.
Key Benefits
Reach your audience on thousands of video sites.
Every month, the Turn platform accesses more than six billion global RTB impressions through the leading video exchanges. We also offer direct buys on premiere publisher sites.
Maximize the impact of your online branding campaigns.
The Turn platform uses optimization algorithms that predict users who are most likely to view video ads to completion and can also predict users most likely to take action on video ads. Based on your specific performance goals, dynamic video bid optimization can adjust the price paid for in-stream or mobile video inventory.
Connect with customers with high-engagement video formats.
Use in-stream, in-game, and mobile video to deliver your message. Turn supports pre-roll, mid-roll, and post-roll video ads in 15-, 30-, and 60-second lengths.
Build custom reports that show impact in the upper sales funnel.
Support for the industry-standard VAST specification makes it easy for you to deliver and report on video ads. In addition to impressions, clicks, and actions, the Turn platform measures video engagement metrics, including percent complete and actions such as audio mute, expand, pause, and resume.
Watch your campaign perform.
Campaign Suite provides complete transparency into real-time optimization. You’ll see each bid as it happens and understand why our system purchases the inventory it does.
Increase direct response with companion banners.
Video companion ads enable you to create a more complete messaging experience. Turn enables you to place display ads with a specific call-to-action alongside any video ad.
Focus your advertising efforts.
Blend your own data with third-party data sources to design audiences and to target the sites and content that match your branding objectives. And since you’re executing your video ads on the same platform as your display ads, you can use the same targets for both, fine-tuning your definitions for each media channel.