Bring together the most complete picture of customers and prospects.
Make sense of the data you have
Put your customer data to work. Regardless of your sources, Audience Suite onboards your internal data and aggregates it in a central repository. We combine your CRM data—from brick-and- mortar point-of-sale, catalogs, call centers, websites, or email promotions—with your other data systems, including your own segment modeling systems. After we centralize your data in our secure, high-availability data warehouse, Audience Suite makes it actionable in any digital environment. And no worries about control: You retain ownership of your data and set permissions for access.
Blend with third-party data
Discover more about your customers. Audience Suite integrates securely with best-of-breed data vendors, including Acxiom, Nielsen, Experian, Datalogix, and Epsilon, to give you a rich composite view of your customers. By blending your own data with third-party data—such as purchase history, site visits, demographics, income level, family makeup, home ownership, lifestyle preferences, and geography—Audience Suite provides you with deep insights about your customer segments. Using Turn AlwaysOn™ connections (or through a separate custom contract), you can select precisely the data you need.
Grow your prospect list
Expand your market reach. By providing a comprehensive picture of each customer segment, Audience Suite empowers you to locate more people who fit your target definition. Use Audience Extender, our lookalike modeling algorithm, to mine—with a single click—available data for new prospects who look and behave like your best customers, or like any other audience segment you’ve defined from website retargeting, CRM, or third-party data sources.
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