Harness the power of big data
Massive quantities of data—now measured in exabytes—pose new challenges. Turn keeps you in touch with DataMine,™ our proprietary data warehouse and straightforward query interface. This powerful technology enables your analytics team to manipulate enormous volumes of data to answer key questions, develop custom reports, and gain deep insights into audiences and campaign performance.
DataMine gives you a simple drag-and-drop interface for creating and editing SQL-like queries right from your browser, instead of from the command line. When you combine this kind of accessibility with Turn’s massive infrastructure, you can unify the data you already have with the new data you’re generating, blend it with third-party data, and surface exactly the insights you need to make better decisions.
What can DataMine do?
Both Turn Audience Suite and Turn Campaign Suite leverage DataMine to access event-level data for analytics and reporting. Observe temporal trends at various levels of a campaign. Analyze audiences across multiple inventory sources. Zoom in on a specific segment and learn how it converted in your campaign.
With direct access to data, you can quickly generate “what happened” reports that factor in frequency, geography, time to conversion, beacon exposure, unique user, and countless other actions and attributes. Or experiment with “what if” propositions, such as: “How many conversions would I have if I changed my window?” or “How would my volume change if I excluded a particular data set?”
Whether data is run on the Turn platform, a third-party data vendor, another integrated DSP or publisher, DataMine technology puts you and your analytics team in control.