Create the most complete picture of your customers
Whether your customer data is online or offline, first-party or third-party, or all of the above, Audience Suite brings it together in one place. You’ll get the most complete picture of your customers available today, along with the ability to build a rich composite view with the customer data you need. You’ll also gain valuable insights—and the ability to turn them into results.
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Bring together the most complete picture of customers and prospects.
Make sense of the data you have
Put your customer data to work. Regardless of your sources, Audience Suite onboards your internal data and aggregates it in a central repository. We combine your CRM data—from brick-and- mortar point-of-sale, catalogs, call centers, websites, or email promotions—with your other data systems, including your own segment modeling systems. After we centralize your data in our secure, high-availability data warehouse, Audience Suite makes it actionable in any digital environment. And no worries about control: You retain ownership of your data and set permissions for access.
Blend with third-party data
Discover more about your customers. Audience Suite integrates securely with best-of-breed data vendors, including Acxiom, Nielsen, Experian, Datalogix, and Epsilon, to give you a rich composite view of your customers. By blending your own data with third-party data—such as purchase history, site visits, demographics, income level, family makeup, home ownership, lifestyle preferences, and geography—Audience Suite provides you with deep insights about your customer segments. Using Turn AlwaysOn™ connections (or through a separate custom contract), you can select precisely the data you need.
Grow your prospect list
Expand your market reach. By providing a comprehensive picture of each customer segment, Audience Suite empowers you to locate more people who fit your target definition. Use Audience Extender, our lookalike modeling algorithm, to mine—with a single click—available data for new prospects who look and behave like your best customers, or like any other audience segment you’ve defined from website retargeting, CRM, or third-party data sources.
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Gain valuable insights into audience behavior and campaign results.
Deepen campaign insights
Get a comprehensive picture of your marketing efforts. Audience Suite centralizes data from all your media campaigns—video, display, and mobile—while leveraging our DataConnect™ technology to add data from offline and online channels, such as TV, direct mail, social, and search. By overlaying user-level data with campaign results, you can better understand who is responding, which messages are working, and what the cross-channel synergies are—and introduce those learnings back into your audience design.
Control your own analytics
Own your own data conversation. No matter where you run your data—on the Turn platform, through a third-party data vendor, or through another integrated DSP or publisher—our DataMine™ technology puts you and your analytics team in control. Custom-draw your own data insights, so that your views match the way you’re defining your audiences and the KPIs that drive your marketing efforts. By querying event-level data stored within your provisioned Hadoop cluster, your analytics team can create dashboards and gain deep insights into your audience designs.
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Make smarter decisions about optimal segmentation and budget allocation.
Create actionable audiences
Synchronize segments for more effective marketing. With all of your audience data in one place and the technology you need to leverage it, you’re set to make smarter marketing decisions. For example, you can use Audience Suite to design your best targets for acquisition, retention, and upsell—then deliver advertising that not only drives the desired results, but through the most appropriate channel for a specific customer and for that call to action. Because the Turn platform responds within 10 milliseconds to online audience events, your segments are adjusted as customers make a purchase, visit a web page, or otherwise interact with digital channels.
Forecast in real time
Size your audiences accurately. How many in each segment can you reach and through what channels? Which channels should you use? What are the budget implications of your audience design? Your audience is dynamic, constantly interacting with you on a variety of channels. Audience Suite features Audience Forecaster, a real-time forecasting algorithm that keeps up with the action, so you can revise and resize your segments until you achieve the best balance of focus and reach.
Maximize cross-channel budgets
Get the most for your money. You begin by allocating budgets to the audiences you want to reach, then rely on Turn predictive modeling algorithms to determine how best to distribute those budgets across media, channels, and providers. And because our platform ingests all ongoing campaign performance information, you’re in a position to modify your allocations in mid-flight and move budgets to higher- performing channels and providers.