When you put audience first, results follow. And data management is the heart of an effective audience-first strategy. The challenge is getting a unified view of the right data, in real time, and then having intelligent tools that allow you to leverage it to identify, reach, and engage your best audiences.
Turn DMP pulls together data from all your sources—online and off, as well as first-, second-, and third-party data—freeing it from its silos so you can see and work with it all from a single dashboard. Blazing fast speed, updating within 30 milliseconds, means your audience view is always accurate and you can react in real time, before your competition does.
Our DMP is flexible to accommodate varied workflow patterns. Hover over or click on the workflow items below for more detail.
Your window on a world of vital audience data. There’s tremendous power in data, and Turn DMP puts it at your fingertips, pulling it together from every source. Start with your own data from online, offline, device, and channel sources. Use our Flextag™ data capture tool to collect a massive trove of audience interaction data from your website. Augment with Turn AlwaysOn™ Data, our marketplace of more than 100 pre-integrated third-party data providers. And use our custom data API to integrate second-party data to access audiences that only you, not your competitors, can see.
With all that data gathered into one elegant interface, use it to make the audience decisions that can drive your business forward, whether it’s focusing in on narrowly qualified segments, or using Turn Audience Extender to cast a broader net.
Segment and Target
More prospects, more visibility, more options. Turn DMP connects you with more prospects than any other source, and gives you the data tools to define the most relevant audience segments for your objectives. Turn Audience Forecaster enables you to right-size your audience to achieve the best balance of focus and reach, and accurately predict your audience reach so you can make adjustments before you commit your budget. When you’re satisfied with your segments, activate them across multiple channels. Because our DMP moves users in and out of segments in real time based on behavior, you can be sure your audience strategy is being executed accurately.
The right audience, though, is not the entire equation. You also need the right message in the right channel at the right time. Turn DMP can feed data to content management systems for powerful personalization, letting you serve customized content to each user on your website, landing pages, social network pages, and email campaigns.
Syndicate for success. Now that you’ve consolidated and parsed all that valuable data to arrive at your ideal audience, Turn Audience Syndicator gives you one-click distribution so you can easily test partners and tools and ultimately execute your plan at scale. Share your audiences with media platforms, inventory sources, content targeters, planning tools, CMS partners, and more.
For the ultimate in one-stop planning and execution, activate your campaign in Turn DSP right from the same Turn platform, where you can access virtually every online impression in every channel, in real time.
Leverage the power of campaign intelligence. Stay on top of your audience and campaign status in real time, all the time, with informative click-to-access preset reports. Accessible right from the dashboard, the preset reports are designed to quickly give you the feedback you want most often.
For a deeper dive with a robust set of query tools, use integrated Turn DataMine Analytics. From point-and-click queries to advanced data modeling, DataMine Analytics is the most powerful way to leverage the vast trove of data continuously generated by Turn DMP and Turn DSP.
The fastest time-to-action and time-to-insight in the industry. Turn DMP updates audience segments continuously, in real time, so you know you’re seeing the most current and relevant audience data and can act on it in real time. Turn enables targeting virtually half of the world’s addressable and monetizable internet population every day.
Turn enables rich, holistic profiles with the most data attributes—90,000 first- and third-party attributes—associated down to the anonymous individual profile level. And the Turn Audience Forecasting tool enables the accurate prediction of audience scale so that campaign tactics can be fine-tuned before budgets are committed.
This is where rich data turns into compelling action and your audience-first strategy comes to life. Use Turn DSP to plan and address your audiences across video, mobile, social, display, and TV networks. Tap into the ecosystem of more than 200 pre-integrated data, technology, and inventory partners. Conduct tests to validate and fine-tune your strategy and tactics before you go to scale. Analyze your results and get full omnichannel, multi-touch, and last touch attribution for every response.
Turn DSP brings you the advantages of reach and real-time performance as only Turn can deliver. Our algorithms evaluate 3.5 million ad opportunities per second, providing you with multiple options to engage with your specific audience—at the ideal moment, on any device. And our 99.7% bid response rate is the best in the industry, keeping you ahead of your competitors.
Our DSP keeps your brand safe, too. The platform-wide monitoring and blocking solution minimizes your exposure to fraudulent activity. And our built-in brand safety tools let you define your tolerance level, set rules, create whitelists and blacklists, and set up real-time blocking services.
Define your audiences and set your targeting parameters. Start with your own bank of audience data or consolidate your data in Turn DMP. Target your audience across any and every channel, taking advantage of our DSP's tight integration with content- and contextual-targeting vendors. Connect with virtually every programmatic ad impression on the internet, across channels including mobile apps, and access direct publisher site inventory, as well.
Turn DSP helps you evaluate the viability of your plan, analyzing available inventory and bid prices to see how effectively your criteria can be met, as well as the impact of changes to your criteria. Turn can lead you to more prospects, and target placements near your competition online—“conquesting”—and in the physical world through mobile geo-fencing.
Continuously learn and optimize. Every time a consumer acts, Turn DSP reacts. In just 10 milliseconds, Turn algorithms evaluate up to 2,500 variables, reallocate budgets, and adjust bids. With each impression, our intelligent platform becomes more effective at meeting your campaign objectives and delivering greater ROI.
You can use your own choice of third-party ad servers, or the built-in ad server, which is fully compatible with all major industry ad servers. Turn can dynamically optimize your campaign automatically, or guide optimization with your input.
What if you could test the “what ifs?” Does free shipping or an instant discount give a bigger response boost? Does a display ad followed by a mobile ad pull more than a display ad plus a video?
Whether it’s traditional A-B testing or a controlled test of a high-level concept, Turn DSP gives you the tools to conduct experiments to validate tactics before rolling them out at scale. Turn DSP identifies audience segments for testing, and has mechanisms to maintain the integrity of control and test groups and the messages they receive.
See what’s working, adjust accordingly. A constant flow of data in real time brings understanding of all the dynamics of your campaign, focusing on bid/purchase and audience behavior metrics. Take advantage of comprehensive reporting features that let you visualize the big trends and drill down into the granular line-item data. Know how effectively your budget is being spent, and know exactly how your audience segments are reacting by any number or combination of metrics.
And, know how to attribute response, with multi-touch, multi-channel, and last-touch attribution reporting, so you can concentrate your efforts in the most productive channel and device combinations and sequences.
Access the industry’s largest set of active users. With Turn DSP, no matter what your audience profile, you can reach the right target segments at the right time, place, device, and price.
Our platform keeps your brand safe, too, with built-in brand safety tools that let you define your tolerance level, set rules, create whitelists and blacklists, and set up real-time blocking services.
Data is just ones and zeroes until you filter and shape it with analytics. Turn DataMine Analytics quickly turns raw data into powerful insights about your audience and your campaigns, uncovering what works and what doesn’t, illuminating the when, where, and how, and identifying the changes that can boost results.
DataMine Analytics does all of the heavy lifting—scrubbing, categorizing, and packaging the raw data so it can quickly provide the answers to marketers’ questions.
- Get the fastest time to insight—start answering your questions right away, with instant online access to contextualized data.
- Take actions on insights quickly—Turn manages the data, provides built-in context, and illuminates relationships between data for you.
- Minimize IT overhead and pay only for the processing and service capacity you need; Turn stores and manages your data in the cloud, which also gives you the ability to scale quickly and massively when needed.
- Gain access to your own transaction and digital interaction data, along with the industry’s largest third-party data ecosystem, facilitating deep big-data analytics to validate and fine-tune audience and media strategy and tactics—when integrated with Turn DMP and Turn DSP.
Get answers to all your marketing questions. The data holds every answer you need—about your audience, your media mix, personas, creative sequencing, cross-channel impact, everything. DataMine Analytics gives you ad hoc access to all of your data, not just aggregates, so you can dive deep to find the insights that can ratchet up the success of your program.
Big-data marketing analytics with the lowest cost of ownership. Some experts say that up to 80% of analytics time is spent gathering, cleaning, and prepping the data. That is all done for you by DataMine, so you can focus strictly on analysis and insight. Plus, access to our massive data infrastructure saves you untold IT hardware, software, and staff costs. You pay only for the processing power and services you need.