platform

Turn Partnerships

Turn Platform Partnerships

Single-click access to curated, integrated resources.

The Turn Marketing Platform integrates a host of industry-leading technology resources to help drive successful digital strategies, right from the Turn dashboard. With a single click, you can access a multifaceted ecosystem of Platform Partners selected by Turn for the value they add to the platform and our clients’ campaigns.

Turn partners not only help you to identify and reach your audiences, but bring enhanced metrics and analytics to help grow the success of future campaigns.

With Turn Platform Partners, you can take advantage of an expansive set of technologies to create and enhance your digital marketing campaigns, without having to screen vendors or manage multiple vendor relationships. Our partners deliver niche and specialized technologies to enhance the success of campaigns across display, video, mobile, and social. Specific partner capabilities include:

  • Data
  • Inventory
  • Site Personalization
  • Search
  • Measurement/Analytics
  • CRM Onboarding
  • Expanded data sets and integration with custom data contracts

Featured Platform Partners

  • eXelate

    eXelate

    Audience Data • Turn DMP

    eXelate, a data partner, is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities.

  • Peer39 by Sismek

    Peer39 by Sismek

    Content Data • Turn DSP

    Peer39 by Sizmek is a data partner that helps protect advertisers from inventory that is fraudulent, unsafe, or misaligned to their brand or message. By evaluating more than 60 billion bid requests everyday, Peer39 by Sizmek offers the advertiser some of the largest scale of any pre-bid solution, and is the only pre-bid data solution available in nine languages: English, French, German, Dutch, Portuguese, Italian, Spanish, Chinese, and Japanese. Peer39 by Sizmek maintains a commitment to continue to increase scale and data availability, sustaining its leadership position in the space.

  • Improve Digital

    Improve Digital

    Inventory • Turn DSP

    Improve Digital is an Inventory partner that provides real-time advertising technology to owners of premium digital media that want to build their own Private Ad Ecosystem. Improve Digital enables them to build, grow, manage, control, and optimize their own environment, driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks, and any other third-party media buyer. The platform also enables them to automate their premium direct sales from display, text, video, and mobile, creating significant efficiencies for their organizations.

  • Index by Casale Media

    Index by Casale Media

    Inventory • Turn DSP

    Index is an inventory partner that provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.

  • LiveRail

    LiveRail

    Inventory • Turn DSP

    LiveRail, an inventory partner, delivers over 5 billion impressions each month—setting the standard for innovative video advertising technology solutions. LiveRail's mission is to provide premium publishers with the technology to sell video inventory smarter and safer, across all devices. LiveRail's publishers benefit from sophisticated analytics, advanced controls and unparalleled transparency—generating maximum yield for every ad impression.

  • OpenX

    OpenX

    Inventory • Turn DSP

    OpenX Ad Exchange enables Turn to reach its ideal audience across 140+ billion monthly impressions, across all consumer devices, and 800+ premium publishers globally.

  • PubMatic

    PubMatic

    Inventory • Turn DSP

    PubMatic is an inventory partner that gives publishers a platform for real-time control of revenue and brand strategy. PubMatic’s ad management and monetization platform combines RTB, the most comprehensive brand protection tools, extensive audience insights, and hands-on support to serve the world’s leading publishers.

  • Rubicon

    Rubicon

    Inventory • Turn DSP

    Rubicon Project, an inventory partner, is an online advertising technology company. We help publishers maximize their ad revenue through real time trading technology.

  • Brightroll

    Brightroll

    Inventory • Turn DSP

    As one of the largest video advertising platform for reaching audiences across web, mobile, and connected TV, BrightRoll is an Inventory partner that powers digital video advertising for the world’s largest brands, including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. Headquartered in San Francisco, BrightRoll has offices across the United States with international operations in Canada and Europe with Turn's partnership.

See the full list of Platform Partners
 

Turn Alliance Partnerships

Services and Software Providers

Today’s marketers are taking advantage of valuable data to refine their audiences and reach customers in innovative new ways. But all too often, information about prospects, customers, and audience segments resides in different places across your organization. How can you connect all of your data—from offline sources, from your marketing automation system, and from your programmatic advertising platform—in a single repository that streamlines your marketing activities throughout the customer journey?

Turn offers a simple way to bridge the gap between your marketing platforms. Our Smarter Prospecting solution integrates the Turn Marketing Platform with leading marketing automation technologies—such as IBM ExperienceOne, Marketo, and hybris, an SAP company—so you’ll have a unified foundation for engaging with your customers. Getting started is easy, since Turn helps you with everything. We work with you to define your goals, we onboard your data (including the segmentation models you’ve already created), and we execute your campaign, optimizing it along the way.

By connecting all your marketing data with the scale and performance of programmatic advertising, you’ll not only drive higher-performing media campaigns, but also gain more efficient returns. At the same time, you’ll deliver consistent brand messaging across all media channels and consumer touch points—a seamless set of experiences for your consumers.

Unlock Valuable Data


Deeper Insights - Smarter Prospecting - Better Nurture Programs - Powerful Results

By taking a holistic approach, marketers have a single view of the customer journey - from awareness to consideration to purchase to loyalty and ongoing peat purchases - and can deliver relevant experiences across multiple channels throughout the journey.

Alliance Partners

  • Accenture

    Accenture

    Turn and Accenture partner in Consulting strategic services.

    Accenture is certified on the Turn Marketing Platform, allowing them to provide strategic services for clients today who are looking for help with digital data centralization as well as advance audience analytics and media execution.

  • IBM

    IBM

    Turn and IBM ExperienceOne (X1) partner through the IBM Universal Behavior Exchange (UBX). This integration thrives using CRM data (PII from the known user), customers can anonymize an audience via a 3rd party on-boarder and execute paid media campaigns nurturing existing clients. The customers target target their existing clients in the anonymous paid channels of display, mobile, social and video to deliver a consistent brand experience. This process is conducted through Turn’s Smarter Prospecting.

  • Infinitive

    Infinitive Analytics

    Turn and Infinitive partner in Consulting strategic services.

    Infinitive is certified on the Turn Marketing Platform, allowing them to provide strategic services for clients today who are looking for help with digital data centralization as well as advance audience analytics and media execution.

  • Marketo

    Marketo

    Turn partners with marketo by using CRM data (PII from the known user), which customers can anonymize an audience via a 3rd party on-boarder and execute paid media campaigns nurturing existing clients. Then customer can target their existing clients in the anonymous paid channels of display, mobile, social and video to deliver a consistent brand experience. This process is conducted through Turn's Smarter Prospecting.

  • SAP

    SAP

    Turn Insight Link is available today in the hybris Extension Marketplace. Turn Insight Link for hybris allows you to access rich audience data and learn about your digital consumers through their actions and online behaviors. These insights give you the opportunity to tailor your marketing to better resonate with your audience. By combining actionable audience insights with hybris’ ability to deliver a personalized customer journey, you can design a commerce experience that drives better results. This process is conducted through Turn’s Smarter Prospecting. Visit Turn’s Marketplace Extension: https://www.hybris.com/en/partner/hybris-extend/turn

 

Turn Vendors

Advanced technologies that extend the Turn Platform.

Ad serving, mobile-action tracking, multi-touch attribution, and other platform-extending capabilities are offered through relationships with trusted vendors. While not integrated into the platform, these selected vendors work closely with Turn on multiple business levels and are important members of the Turn ecosystem. When you choose the Turn platform, you can access a wealth of supporting technologies that extend your multi-channel marketing campaigns.