platform

Turn Partnerships

Turn Platform Partnerships

Single-click access to curated, integrated resources.

The Turn Marketing Platform integrates a host of industry-leading technology resources to help drive successful digital strategies, right from the Turn dashboard. With a single click, you can access a multifaceted ecosystem of Platform Partners selected by Turn for the value they add to the platform and our clients’ campaigns.

Turn partners not only help you to identify and reach your audiences, but bring enhanced metrics and analytics to help grow the success of future campaigns.

With Turn Platform Partners, you can take advantage of an expansive set of technologies to create and enhance your digital marketing campaigns, without having to screen vendors or manage multiple vendor relationships. Our partners deliver niche and specialized technologies to enhance the success of campaigns across display, video, mobile, and social. Specific partner capabilities include:

  • Data
  • Inventory
  • Site Personalization
  • Search
  • Measurement/Analytics
  • CRM Onboarding
  • Expanded data sets and integration with custom data contracts

Featured Platform Partners

  • Oracle Data Cloud
  • Tapad Coral
  • LiveRamp
  • Lotame
  • DoubleVerify (DV)
  • Integral Ad Science (IAS)
  • Peer39 by Sizmek
  • Moat
  • DoubleClick Ad Exchange
  • FreeWheel SSP
  • Improve Digital
  • MoPub
See the full list of Platform Partners
 

Turn Alliance Partnerships

Services and Software Providers

Today’s marketers are taking advantage of valuable data to refine their audiences and reach customers in innovative new ways. But all too often, information about prospects, customers, and audience segments resides in different places across your organization. How can you connect all of your data—from offline sources, from your marketing automation system, and from your programmatic advertising platform—in a single repository that streamlines your marketing activities throughout the customer journey?

Turn offers a simple way to bridge the gap between your marketing platforms. Our Smarter Prospecting solution integrates the Turn Marketing Platform with leading marketing automation technologies—such as IBM ExperienceOne, Marketo, and hybris, an SAP company—so you’ll have a unified foundation for engaging with your customers. Getting started is easy, since Turn helps you with everything. We work with you to define your goals, we onboard your data (including the segmentation models you’ve already created), and we execute your campaign, optimizing it along the way.

By connecting all your marketing data with the scale and performance of programmatic advertising, you’ll not only drive higher-performing media campaigns, but also gain more efficient returns. At the same time, you’ll deliver consistent brand messaging across all media channels and consumer touch points—a seamless set of experiences for your consumers.

Unlock Valuable Data


Deeper Insights - Smarter Prospecting - Better Nurture Programs - Powerful Results

By taking a holistic approach, marketers have a single view of the customer journey - from awareness to consideration to purchase to loyalty and ongoing peat purchases - and can deliver relevant experiences across multiple channels throughout the journey.

Alliance Partners

  • IBM

    IBM

    Turn and IBM ExperienceOne (X1) partner through the IBM Universal Behavior Exchange (UBX). This integration thrives using CRM data (PII from the known user), customers can anonymize an audience via a 3rd party on-boarder and execute paid media campaigns nurturing existing clients. The customers target target their existing clients in the anonymous paid channels of display, mobile, social and video to deliver a consistent brand experience. This process is conducted through Turn’s Smarter Prospecting.

  • Infinitive

    Infinitive Analytics

    Turn and Infinitive partner in Consulting strategic services.

    Infinitive is certified on the Turn Marketing Platform, allowing them to provide strategic services for clients today who are looking for help with digital data centralization as well as advance audience analytics and media execution.

  • Marketo

    Marketo

    Turn partners with marketo by using CRM data (PII from the known user), which customers can anonymize an audience via a 3rd party on-boarder and execute paid media campaigns nurturing existing clients. Then customer can target their existing clients in the anonymous paid channels of display, mobile, social and video to deliver a consistent brand experience. This process is conducted through Turn's Smarter Prospecting.

  • SAP

    SAP

    Turn Insight Link is available today in the hybris Extension Marketplace. Turn Insight Link for hybris allows you to access rich audience data and learn about your digital consumers through their actions and online behaviors. These insights give you the opportunity to tailor your marketing to better resonate with your audience. By combining actionable audience insights with hybris’ ability to deliver a personalized customer journey, you can design a commerce experience that drives better results. This process is conducted through Turn’s Smarter Prospecting. Visit Turn’s Marketplace Extension: https://www.hybris.com/en/partner/hybris-extend/turn

 

Turn Vendors

Advanced technologies that extend the Turn Platform.

Ad serving, mobile-action tracking, multi-touch attribution, and other platform-extending capabilities are offered through relationships with trusted vendors. While not integrated into the platform, these selected vendors work closely with Turn on multiple business levels and are important members of the Turn ecosystem. When you choose the Turn platform, you can access a wealth of supporting technologies that extend your multi-channel marketing campaigns.