Bring the addressability of Internet advertising to television. Or leverage what you know about your TV audiences to reinforce your brand across digital channels.
Take advantage of data-driven techniques to reach your TV audience with precision. Target your TV audiences on all screens—TVs, PCs, smartphones, and tablets—with unprecedented scale and accuracy. Capture their attention no matter where they’re viewing their TV content, and maximize your campaign performance by reaching TV viewers across all devices.
Create custom segments for more targeted campaigns. Reach the exact audience you’re looking for by combining set-top box viewership data from millions of households with purchase, demographic, and lifestyle data.
Gain valuable performance insights. Turn can help you blend audience and media insights from TV and digital channels, so you’re equipped to make better decisions before, during, and after your campaigns.
On-air TV advertising:
- Available through Turn managed services
Build audiences using data from:
- TiVo Research and Analytics (TRA)