Pinpoint your audiences and put your plan into action effectively across all channels. Attribute response accurately, leveraging insights to continuously improve results. Access data and tools from hundreds of partners. All in real time. All from one login. That’s the power of the Turn Marketing Platform.
Design your ideal pool of prospects.
Take command of the volumes of data at your disposal to identify, understand, and locate the audiences you need to reach with your campaigns. Create segments based on real user behaviors, use Turn tools to extend your reach, and then send your data directly to your marketing platforms.Explore the Turn DMP
Execute flawlessly in real time, across every channel.
Reach your prospects on the right channel and device, at the right time and price, with the demand-side platform that delivers the industry’s fastest response rate—10 milliseconds or less—and gives you the tools to plan, test, execute, and refine for maximum results.Explore the Turn DSP
Turn DataMine Analytics
Know what works, what doesn’t, and why.
Everybody talks big data. Turn makes it actually work for your marketing campaigns. Know which touches triggered response. Understand creative sequencing and multi-channel impact. Everything you need to know to boost your success is right there in your data, and the massive computing power from Turn brings it to the surface.Explore Turn DataMine Analytics
Turn is a technology-first company, bringing marketers the most advanced applications and enormous computing power—all focused on connecting advertisers and audiences with unprecedented levels of engagement. It’s all made possible by the industry’s most sophisticated and extensive technology—technology that Turn is constantly advancing to higher and higher levels of effectiveness.
Global Reach and Scale
The infrastructure that Turn runs on is without parallel in the marketing discipline. Among advertising professionals, it’s considered the fastest in the world. It’s highly scalable—though it already embraces half of the entire Internet—highly efficient, because it has to be to handle such massive data volumes, and built with stringent standards of redundancy for the security of Turn clients. Here is a small sampling of the numbers that only begin to describe our technological immensity. (For reference, a petabyte is “1” followed by 15 zeroes; a teraflop is a trillion floating point operations per second.)
- 3,500,000 bid opportunities per second (or over 12 billion per hour)
- <10 milliseconds bid response time
- 6 petabytes of real-time data processed
- 99% of all programmatic ads available evaluated
- 7 trillion attributes per month stored and available for query
- 300+ software releases annually
Unmatched Data Science
In real time.
All of that technology is targeted to one end: To give you the insights and lightening-fast responsiveness it takes to be the master of your digital marketing world. Smart, powerful algorithms and a low-latency infrastructure combine to deliver insights and the ability to act on them in real time, effectively executing your audience, creative, and conversion strategies. Constantly updated with the 3,500,000 impressions Turn evaluates every second.
The Turn ID
At the center of our platform is a master ID architecture that captures thousands of anonymous customer attributes every second—continuously combining your own data and data from across the digital ad ecosystem to build a complete picture of your audience. The Turn ID also includes time-stamped campaign data (ad impression, click, and any beacon pixel data collection) as well as user behavioral events so you benefit from instantaneous insight and improved ROI at every customer interaction.
Technology has transformed every corner of the marketer’s universe. Turn brings you a curated ecosystem of integrated technology resources—over 200, with more being added regularly—to extend the power of the Turn Marketing Platform. Turn does not own inventory or data, but rather has created an ecosystem that connects you with the best in the industry.
Turn has also formed strategic alliances with consulting, enterprise software, and service-based companies to offer more comprehensive integrated solutions and services that help you connect and engage with your customer. The Partner Connection program continues to grow as we welcome new, innovative partners that bring data and extended capabilities to our clients’ marketing campaigns.
Customize your solution with a click.
You want best-of-breed technology resources to support your best-of-breed marketing program. Turn brings you a digital marketplace where you can browse hundreds of mainstream and niche apps and discover new ways to support your marketing strategy—with expanded data sets, enhanced campaign tools, innovative analytic and management technologies, and more. They are accessible right from your Turn dashboard—no need to research, integrate, or manage them. We can even integrate your custom data contracts, equipping you with data your competitors can’t find.Learn more about Platform Partnerships
Strategic liaisons, integrated solutions.
Big marketing challenges require big—and often collaborative—solutions. Turn Alliance Partners leverage the power of the Turn platform to extend their service offering with forward-thinking, data-driven solutions built on our audience-first approach, industry-leading execution capabilities, and big data analytics. For Alliance Partners, Turn adds a business- and revenue-building competitive edge. For Alliance Partner clients, Turn offers the world’s most advanced digital marketing platform.Learn more about Alliance Partnerships
Trusted, knowledgeable, innovative resources.
Turn vendors include third-party ad servers, mobile-action tracking providers, multi-touch attribution companies, and other technology companies that support and extend the Turn platform. While not integrated into the platform, these marketing technology companies are vetted by Turn and have agreed to perform to our high standards.Learn more about Vendor Partnerships