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White papers

Bij Turn zien we de mogelijkheden van een reclamewereld waarin kunst en wetenschap samenwerken om waardevollere inzichten en overtuigde beslissingen te kunnen aanreiken. We gebruiken onze expertise en marktkennis om innovaties, trends en technologieën te onderzoeken die onze klanten kunnen helpen impact te maken en het profiel van onze branche in zijn geheel te verbeteren.

Mining Data for Digital Advertising

There's no doubt that data is changing the way we live our lives. In fact, large scale data analysis is critical for many enterprises including healthcare, government, education, etc. Just as these enterprises rely on data mining, so does the digital media industry.

This week, Turn introduced a new white paper, "Cheetah: A High Performance, Custom Data Warehouse on Top of MapReduce" which offers up a data mining solution built specifically for digital advertising. The white paper was featured at the 36th Annual International Conference of Very Large Data Bases in Singapore.

As we move into a targeted world,  advertisers need efficient ways to sift through the volume of data. Turn's data mining solution enables  marketers to cost-effectively identify interactions and variables of thousands of data points. It also allows them to look at the entire user profile at the time of impression receipt and do a thorough analysis of the impact of all the variables on a campaign (including latent variables which go beyond the audience segmentation and are often times overlooked).

Read more on MediaPost and AdExchanger.com>>

To understand more about data mining for digital advertising, download the white paper here.