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Achtergrondinformatie

White papers

Bij Turn zien we de mogelijkheden van een reclamewereld waarin kunst en wetenschap samenwerken om waardevollere inzichten en overtuigde beslissingen te kunnen aanreiken. We gebruiken onze expertise en marktkennis om innovaties, trends en technologieën te onderzoeken die onze klanten kunnen helpen impact te maken en het profiel van onze branche in zijn geheel te verbeteren.

desilva + phillips Study Gets Real

Published in March 2010 by deSilva + phillips Media Investment Bank, Getting Real: Ad Exchanges, RTB, and the Future of Online Advertising examines the new technologies and companies engaged in today’s shifting media industry as well as those parties such as brands, publishers and agencies whom are empowered by real-time bidding, audience optimization and real-time ad delivery. The whitepaper highlights multiple companies across the media industry including Turn, OpenX, Right Media, Microsoft’s AdECN, BlueKai, eXelate, PubMatic, AdMeld and more.

Key content includes:

  • DSPs as technology driven optimization
  • Future of supply-side platforms
  • Data and audience targeting

Download the white paper.