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Bij Turn zien we de mogelijkheden van een reclamewereld waarin kunst en wetenschap samenwerken om waardevollere inzichten en overtuigde beslissingen te kunnen aanreiken. We gebruiken onze expertise en marktkennis om innovaties, trends en technologieën te onderzoeken die onze klanten kunnen helpen impact te maken en het profiel van onze branche in zijn geheel te verbeteren.

Collective’s 2010 Digital Ad Study

Collective, a company that sells audiences for display advertising commissioned a study with market research firm Advertising Perceptions to determine key trends in the digital display eco-system, with an emphasis on the evolution of buying and selling audiences. The study found that audience data is becoming a more important part of publisher-direct buys, with advertisers placing less importance on the inventory quality of branded Websites and a stronger emphasis on targeting.

Additional highlights in the report focus on:

  • Data & privacy issues
  • Shift from buying content as compared to audiences
  • Value of ad networks
  • Targeting methods
  • Concerns for commoditized inventory
  • Performance metrics and lack there of
  • Growth of online video

Click here to download the complete study.