To "spray and pray," or "cookie bomb," is indiscriminately buying as many ad impressions as cheaply as possible, regardless of content. After all, the advertiser is getting a lot of conversions; especially post-view conversions, and therefore this must be good return on the cheap investment, right? Not really.
We zijn trots op onze successen en delen graag wat we daarvan hebben geleerd. Bestudeer de resultaten die we voor andere klanten hebben bereikt en verkrijg inzicht in wat voor u het beste zou werken. Vervolgens neemt u contact met ons op om te zien wat we voor uw bedrijf kunnen betekenen.
One of the top concerns from advertisers is finding and targeting the right audience, but let’s not forget that it’s just as important to find these audiences in high quality sites and within brand safe site sections. New research from Turn indicates that quality and content do matter and that marketers can achieve better price per acquisitions with premium, quality placements than compared to cheaper inventory.
To show the capabilities afforded by RTB, Turn launched head-to-head test that compared RTB vs. non-RTB performance for a major telecommunication advertiser.
A major automotive brand tapped the Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting and run of network (RON).
Turn spent a year redesigning the Campaign Suite user interface slash the time it takes to traffic campaigns.
Turn took on a competitor in a head-to-head test to deliver look-alike reach, relevancy and performance for a major global technology company specializing in printing and imaging products. Look-alike audience segments, customers that share specific psychographics and characteristics of current audiences, were used to expand reach and drive a lower cost per action (CPA).
Download Turn's Consumer Privacy Protection Packet to promote responsible usage of data, increase transparency, and help ensure consumer privacy.
A customer uses ROI Optimizer to track multiple conversions, assign VTR and CTR values to each, dynamically pass shopping cart transaction data, and optimize media spend based on the values.
Taking over the web in just a single day sounds like a mission impossible, but that’s not the case for one of the nation’s leading mobile carriers. To support its “all you can eat” monthly unlimited mobile plan, the wireless carrier sought to spread its brand message as wide and quickly as possible in an effective, efficient, and brand safe manner.
Sophisticated advertisers know that converting users who have already exhibited interest, or up-selling existing clients with new offers, generates higher ROI than new client acquisition alone.