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New UI Goes From IO to Live in Five

Turn spent a year redesigning the Turn Media Platform user interface slash the time it takes to traffic campaigns. Turn engaged its largest platform customers in comprehensive usability testing. To ensure consistency throughout, a Usability Test Script was prepared and read to usability participants. In total, there were ten amount of participants included in the study. Participants were guided through a series of scenarios and tasks while being asked scripted questions throughout the process.

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