What Is Win Rate, and Why Does It Matter?

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Have you ever questioned what makes a good Win Rate? Our very own Max Knight, senior director of optimization and professional services at Turn, breaks it down in an article just featured in ADOTAS.

It is no surprise that marketers are consistently in search of metrics that provide greater clarity into campaign performance and into insights that drive successful campaign strategies.  New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and supply-side platforms (SSPs) in the marketplace, a new metric has entered the scene: Win Rate.

To learn more about Win Rate, read Max’s full article here.