Why You Need To Care About Programmatic Premium

News & Events

http://www.mediapost.com/publications/article/193125/why-you-need-to-car...

In our lightning progress toward a programmatic future, we in ad tech sometimes forget to stop and bring the rest of the world up to speed about what excites us. The latest buzz is about “programmatic premium,” and here we explain to marketers why this is something they should be jazzed about.