Turn Targets Brand Dollars W/Optimizer Not Just DR


Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company's recently announced ROI Optimizer as well as offline data integration with adexchanger.com. In the Q&A, Philip highlights what verticals the ROI Optimizer might be best used for and what is expected to get the most traction. He also calls out that the ROI Optimizer is just as vital for branding campaigns as direct response and weighs in on the challenge of mixing offline and online data. Get the full details at adexchanger.com.