We are really excited this week because Turn was selected as one of Yahoo!’s first DSP partners to test out Real-Time bidding. Click Here to read more. If you follow Turn’s blog, you might have an inkling that we are slightly passionate (ok…obsessed) with what RTB can offer our clients. We were first in line with most of the exchanges and it’s not just because we have competitive engineers (which we do) … it’s because RTB is such an effective and efficient way to access significant volumes of ad inventory.
Turn’s goal is to help our large advertising clients find niche and targeted audiences at scale. Yahoo! inventory gives brand advertisers an unbelievable opportunity to place unique offers in front of their customers with the piece of mind that their ads will run next to safe and quality content.