Turn Partners with SpotXchange for Video Real-time Bidding

News & Events

Turn has partnered with SpotXchange to provide access to premium in-stream video inventory, available through real-time bidding (RTB). "As an RTB leader for the buy side, we're excited to work with SpotXchange. They're a pioneer in real time bidding for online video," said Philip Smolin, VP of Product at Turn. "With a single click, marketers using the Turn platform can integrate all of SpotXchange's video inventory into their display and mobile campaigns to create a comprehensive, cross-channel digital strategy." With real-time bidding, advertisers can tailor their bids on an impression-by-impression basis when seeking in-stream video ad inventory made available through SpotXchange’s auction-based marketplace. As RTB continues to enjoy growing adoption across the digital ad industry, it will support all digital media channels, ad formats, and pricing models – a prediction we discussed in a blog post earlier this year. Making video inventory available through RTB is certainly a step in the right direction! To read full release, click here >>