Turn has partnered with the BrightTag ONE digital marketing integration platform to eliminate legacy browser-based tracking code. According to our CEO Bill Demas, overburdening pages with pixels has created performance problems for both site owners and advertisers. By replacing third-party tags, and disseminating the data that advertisers need, BrightTag offers an effective approach to addressing this issue. This partnership is perfectly aligned with Turn’s open ecosystem approach, and we are excited to show our joint customers how this technical integration can improve their digital advertising campaigns through data.
As data plays an increasingly important role for marketers, maintaining a high level of insight as well as transparency and control is crucial. This partnership with BrightTag is yet another step in modernizing the industry’s underlying data connectivity infrastructure.
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