9 October 2012: Turn, the global cloud-marketing platform, has further bolstered its European offering by partnering with leading independent Italian marketing services provider Simple Agency.
Simple Agency clients include Sky and Vodafone and the company have been early adopters of real time bidding in the Italian market.
Facebook recently integrated with cloud marketing platform Turn when the social network moved into real time bidding for advertisers and the strategic alliance between Turn and Simple Agency will enable marketers internationally to access Italian audience data in real time across mobile, display and the new FBX Marketplace.
Pierre Naggar, Turn managing director EU said: “Turn continues to build a potent Europe-wide ecosystem of data and inventory sources and Simple Agency further strengthens our reach and relevancy within the EU market. Simple Agency is keen to partner with Turn as our platform offers real time access to Facebook as well as mobile and display and the Italian market is rapidly evolving and offers exciting opportunities for brands.”
Marco Caradonna, founder & CEO at Simple Agency said: “Turn’s best in class technology was a key factor in our decision to partner with them as it provides far greater efficiencies in ad spend optimization whilst providing an unmatched level of targeting. We’re already seeing great results for our clients and look forward to further exploit the RTB potential for them.”
IAB Forum Milano
Pierre Naggar, Turn managing director EU will be speaking at IAB Forum Milano (10-11 October) and leading a workshop on “How Real-time Insights are transforming the Way 21st Century Marketers and Agencies Make Decisions”. Media briefings and interviews are available on request.
Ben Titchmarsh / Mihiri Bonney
t: +44 (0)7944 926 470 / +44 (0)7535 540404
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of over 100 partners. Turn is headquartered in Silicon Valley with offices in Amsterdam, Charlotte, Chicago, Dallas, Hamburg, London, Los Angeles, New York, Paris, and San Francisco. Company revenue has more than doubled every year of Turn’s existence. For more information, visit turn.com or follow @turnplatform.
About Simple Agency
Simple Agency is a new generation marketing services provider. Founded in April 2008, Simple Agency aims to simplify the approach to marketing and advertising in the interactive industry. Simple Agency is based on an innovative business model integrating marketing, media, creativity and technology, leveraging on the partnership between Customer, Agencies and Media Centres.
Simple Agency offers Online Advertising, Performance Marketing and Search Marketing Services. Through its Units Simple Solutions and Simple Network provides alternative marketing tools and channels. For more information, please visit www.simpleagency.it