Turn Integrates with BrightRoll Exchange

News & Events

Turn has partnered with BrightRoll for real-time bidding access to BrightRoll’s inventory of premium digital video content. According to our CEO Bill Demas, “online video advertising now reaches half of the American population and this trend will only accelerate. As advertisers increasingly use video to connect with their audiences, we are seeing a strong demand for the efficiency of RTB for video inventory. The partnership with BrightRoll allows brands to use our leading media and audience optimization capabilities to drive engagement across the largest sources of premium video content on the Web.” RTB enable buyers to purchase video ads on an impression-by-impression basis, at the price they are willing to pay. We're excited to see growing adoption of RTB across the digital ad industry, moving towards support for all media channels. To read full release, click here>>