Turn Launches Asia Pacific Operations, Announces First Customer in Region

News & Events

REDWOOD CITY, Calif., – October 17, 2012 – Turn today launched its Asia Pacific (APAC) operations with the announcement of:

  • The opening of the company’s APAC regional headquarters in Hong Kong;
  • The company’s fifth datacenter to ensure the platform’s scale, performance and service levels are maintained as business demand increases;
  • Appointment of Cindy Deng to the role of managing director, APAC;
  • Appointment of Bernard Chan as an advisor;
  • A new customer, iClick Interactive, a performance advertising agency; and
  • An agreement with Emerge Digital to provide APAC-specific inventory.

“We are excited to bring the scale and power of Turn’s platform to the APAC advertising ecosystem. Cindy Deng will provide the leadership and operational experience we require to successfully grow our business in this region. Turn is committed to providing marketers with global solutions that deliver real-time insights about customers, and execute sophisticated, multi-channel digital advertising campaigns with precision,” said Bill Demas, president and CEO, Turn. 

Sammy Hsieh, founder and CEO of iClick Interactive, Asia’s leading performance marketing provider, commented, “Consumers in the APAC region drive some of the highest online usage numbers and this creates a huge demand for brands and marketers looking for insight about the behaviors of their target audience. We are pleased to be using the Turn Cloud Marketing Platform to add a broad variety of data solutions and inventory sources to our performance media network. With Turn as part of our solution, we can empower our customers with unprecedented reach and various targeting capabilities which are essential in driving sustainable ROI.”

Serving as the managing director of APAC, Cindy Deng will be responsible for leading the day-to-day operations and long-term growth strategy for Turn in the region. Deng joins Turn from Yahoo!, where she was senior director of advertising sales and marketplaces for APAC. In this role, she developed the region’s advertiser, publisher, and product strategies and drove end-to-end go-to-market plans

“Turn has a strong global brand with unique cloud products that help marketers get better results. I am looking forward to contributing my knowledge of the region to help Turn grow its customer base and solutions throughout APAC,” said Cindy Deng, managing director, APAC, Turn.

Turn also announced a new relationship with Emerge Digital to provide APAC-specific inventory within its platform. Overall, Turn will provide its APAC customers with access to 17 inventory and 6 data services at launch.

Angus McDonald, VP of Emerge Digital, said "We're delighted to be working with Turn to enable the development of a robust data-driven advertising ecosystem in the APAC region. By connecting Emerge Digital's audience and demand management platform for premium publishers with Turn's platform for agencies and marketers, advertisers in the region will benefit from unique and scalable audience targeting solutions that will drive the growth of real-time data insights, leading to more effective campaigns and ROI." 

Turn also opened its fifth datacenter, located in Hong Kong. The new colocation was built to ensure that customers in this region will experience the same performance and scale that customers have been accustomed to from Turn in other regions of the world. Colocation and datacenter services will be provided by Telstra.

Nathan Bell, global head of portfolio and marketing for Telstra Global said, “We are pleased that we have been chosen as Turn’s technology partner to facilitate its business expansion into Asia through a combination of our robust datacenter and network connectivity solutions. As owners of one of the largest and most diverse networks in APAC, we will work closely with Turn to ensure it is enabled to maximize the business benefits that Asia presents in terms of improving business efficiency, productivity and innovation via a state-of-the-art technology platform.”

Also today, Turn named Bernard Chan, co-founder of Koi Creations and former regional director at Yahoo!, as an advisor. Prior to founding Koi, he was regional director of network and platform at Yahoo! where he managed their display advertising network and exchange businesses in Asia.

With this service expansion, Turn now provides services on five continents: North America, South America, Europe, Asia, and Australia.

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About Turn

Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. Company revenue has more than doubled every year of Turn's existence. For more information, visit turn.com or follow @turnplatform.

Contact Information

Janet Park,
Access Communications for Turn Americas
+1 917 522 3522
jpark@accesspr.com

Ben Titchmarsh
Propeller Group for Turn Europe
+44 (0)20 3301 5349
ben.titchmarsh@propellergroup.com