Turn becomes first international Demand Side Platform to successfully integrate with German premium publisher specialist Yieldlab

News & Events

Global cloud marketing platform Turn has forged the first partnership of its kind with Hamburg-based Sell Side Platform Yieldlab to provide global advertisers with access to top premium German publishers and media houses.

Yieldlab focus on high quality German inventory providing access to many of the top AGOF publishers and the new partnership with Turn enables advertisers all over the world to have real time bidding access to one billion German language display impressions per month and information about 16 million unique users in Germany.

The Turn Media Platform enables advertisers to target a brand's ideal audience by deploying the most efficient and effective media optimised in real-time against custom metrics. Turn's partnership with Yieldlab provides marketers looking to reach a German audience with a comprehensive set of tools for the precise execution of advertising campaigns including new contextual data from best-of-breed vendors.

Pierre Naggar, Turn managing director EU said:

"Turn is actively securing new supply sources and exchanges that are relevant to the EU market and we are delighted to be the first international DSP to integrate with Yieldlab. Our partnership with Yieldlab who have direct relationships with leading German publishers provides global advertisers for the first time with the right environment to make the best use possible of premium local content."

Ghanem Awn, Yieldlab Director of business partnerships said:

"Our affiliation with Turn will open up for the first time the opportunity for German agencies and international agency networks to connect to our platform on a real-time bidding basis. Our strategic alliance will increase demand for YieldLab's platform internationally, while giving Turn's clients unparalleled access to our local market and its specialist needs."

About Turn

Turn delivers real-time insights that transform the way marketers and agencies make decisions. Our cloud applications and Internet-scale architecture work together to provide clients with a complete picture of customers, help them execute cross-channel advertising and connect with a worldwide ecosystem of over 100 partners.  Global 2000 marketers and leading agencies rely on Turn for greater control over prospect targeting, for optimising campaigns, and for achieving market-leading advertising results. Turn is headquartered in Silicon Valley with offices in Amsterdam, Charlotte, Chicago, Dallas, London, Los Angeles, New York, and San Francisco. Company revenue has doubled every year of Turn's existence. For more information, visit turn.com or follow @turnplatform.

About Yieldlab

Yieldlab is a digital advertising technology company based in Hamburg. Our company is trusted by the top premium publishers and media houses. Our home-grown technology integrates Realtime Bidding and Yield Optimization, helping to maximize our customers' returns. We enable publishers, media houses and websites, to strengthen and optimize their business relations with agencies and advertising clients.